National, December 15th, 2025: WPP Media has been appointed to drive the integrated media strategy for Orient Electric Limited, spanning planning and buying across offline and digital channels.
The partnership will bring together creative media thinking and data-led performance to strengthen Orient Electric’s reach, enhance brand storytelling, and accelerate growth across a diverse portfolio of fans, lighting, home appliances, switches, switchgear and wires. Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CKA Birla Group and has established itself as a trusted brand for consumer electrical products in India. WPP Media will lead the full-funnel strategy and execution, creating connected consumer journeys that bridge brand discovery with purchase goal. By uniting creativity, data intelligence, and platform expertise, the agency will craft media experiences that turn awareness into action and engagement into measurable growth.
“Our focus is on amplifying Orient Electric’s growth through media strategies that merge creative storytelling with data-led performance,” added Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric Limited. “Our collaboration with WPP Media is about creating a connected media ecosystem that links innovation to customer experience. The work ahead is about turning every interaction into a meaningful experience, strengthening brand affinity while unlocking scalable impact across markets.”
Navin Khemka, President, Client Solutions, WPP Media South Asia, said, “Creativity reaches its fullest potential when seamlessly integrated with performance strategy. Through this partnership, we will bring together media and storytelling to reimagine how Orient Electric engages consumers across their daily lives. By combining integrated strategy with data-led precision and creative insight, our focus is on unlocking growth, driving relevance, and building long-term brand value and business growth in the dynamic and competitive marketplace.”
This partnership reflects how WPP Media is helping forward-looking brands in electronics and smart living space moves beyond traditional media boundaries – building visibility, driving commerce, and inspiring stronger customer connections in an increasingly connected world.”
