WPP Media has announced the appointment of Sindhuja Rai as Chief Client Officer for the Asia Pacific, Middle East, and Africa (APMEA) region.
Rai steps into the new role following her impactful tenure as CEO at Wavemaker APAC, where she led regional transformation, client growth strategies, and talent development with remarkable agility and vision. Under her leadership, Wavemaker delivered on its promise of “positive provocation” to clients and teams across the region. She shared the announcement on Linkedin:
Prior to Wavemaker, Rai held a key global role at Mondelēz International as the Global Media Investment and AMEA Customer Experience Lead, where she played a pivotal role in unlocking marketing ROI across multiple international markets. Her data-driven, customer-first approach made a measurable difference: the AMEA CX team delivered over 10% YOY media ROI growth for six consecutive years.
With over 25 years of marketing and media experience, Rai’s journey spans across leading global networks including IPG, Publicis, and Havas, giving her a well-rounded view of the evolving media landscape.
Rai’s appointment is seen as part of WPP Media’s ongoing commitment to deepening client relationships and delivering business outcomes with a blend of strategic insight, operational excellence, and customer empathy across diverse, high-growth markets.
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