Wondrlab, India’s leading martech network, has announced the launch of Opportune Europe, bringing its advanced data-driven influencer marketing platform to Central and Eastern Europe (CEE).
To lead this new chapter, Lukasz Borek has been appointed as CEO of Opportune Europe and Chief Influencer & AdTech Officer for Wondrlab in Poland. With over a decade of experience at Publicis Groupe, where he scaled a creative media firm, Borek brings deep expertise in local market dynamics and data-driven communications.
Opportune Europe will operate on a managed service model, combining Opportune’s proven technology with comprehensive agency support. The platform automates and optimises influencer campaigns end-to-end, from data-backed creator discovery and outreach to advanced analytics and precise ROI measurement.
This expansion follows Wondrlab’s 2024 acquisition of Polish agency WebTalk, which marked the company’s entry into Europe. With the introduction of Opportune Europe, Wondrlab aims to accelerate its “technology out of India” strategy, delivering scalable innovations to international markets.
Launched in India in 2022, Opportune has rapidly become one of the country’s most successful influencer marketing platforms, achieving strong adoption in one of the world’s most competitive digital markets.
By entering the CEE region, Wondrlab is set to offer brands a data-driven, measurable, and efficiency-led approach to influencer marketing, strengthening its ambition to build a global martech ecosystem.
Vandana Verma, Co-Founder & Managing Partner, Wondrlab Network, said:
“With Opportune Europe, we’re not just expanding geographically, we’re exporting a proven, data-led influencer marketing model that has transformed how brands in India engage with creators. The CEE region is primed for this shift, and our goal is to blend cutting-edge technology with deep market insights to deliver measurable impact for brands. This launch is a testament to the scalability of Indian innovation, and we’re confident that Lukasz’s leadership will accelerate our vision of building a truly global martech ecosystem.”
Michal Dunin, CEO, Wondrlab Europe & Founder, WebTalk, added:
“Wondrlab’s European journey, which began with WebTalk’s acquisition, is entering its next exciting stage. We see great potential in influencer marketing, which is maturing and becoming a measurable pillar of business strategy. This process is much more advanced in Asia, which is why we are now creating a technological bridge between continents. We are bringing Opportune to Europe, a proven platform that has revolutionised the approach to creator collaborations in India. The addition of Lukasz, an expert in this field, guarantees that this transfer of knowledge and technology will be a success. This is the first step in our strategy of importing innovation and talent to CEE, and further acquisitions that will strengthen our offer are only a matter of time.”
Lukasz Borek, CEO, Opportune Europe, stated:
“After a decade of building and scaling innovative services, I see immense potential in Wondrlab’s approach. Opportune Europe is an opportunity to bring new standards to the influencer marketing landscape, focusing on what truly matters for business: measurable growth. Access to this unique technology, combined with the team’s expertise and Wondrlab’s strategic support, will allow us to translate promises into tangible results and establish a leadership position in the intelligence-driven influencer marketing segment”
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