Whoppl, an independent content-to-commerce agency, has announced the onboarding of renowned creators Sharan Nair and Shyamolie Parikh as its new Creative Partners. This groundbreaking move is a first in the industry, as Whoppl becomes the first agency to integrate creators into its leadership team, signaling a new era for the creator economy and enhancing the brand-building process through authentic and innovative content strategies.
As creators, who are closely connected to their audiences, Sharan and Shyamolie bring a unique perspective to Whoppl, bridging the gap between brands and consumers. This partnership ensures that every campaign is driven by an understanding of audience behavior, helping brands communicate in a more relatable and authentic way. By bringing creators directly into the agency’s leadership, Whoppl strengthens its position to craft campaigns that resonate with consumers and foster long-term loyalty.
“At Whoppl, we believe the future of brand building lies in genuine collaboration with creators who understand the pulse of the audience. By welcoming Sharan and Shyamolie as Creative Partners, we are not just strengthening our creative leadership—we are setting a new benchmark for the industry. This move aligns brand and agency interests, ensuring that creativity, strategy, and execution are seamlessly integrated for our clients as we expand globally,” said Ramya Ramachandran, Founder & CEO, Whoppl.
Shyamolie Parikh, known for her expertise in brand consulting and content strategy, expressed,
“As creators, we’ve always sought deeper alignment with the brands we work with, and joining Whoppl as a Creative Partner is a natural evolution of that journey. Being part of the agency’s core team offers a unique vantage point—one where we can shape campaigns from the inside out, ensuring every campaign is both strategically sound and genuinely relatable. I’m excited to collaborate with Whoppl’s talented team and help brands connect authentically with audiences, especially as we expand into vibrant new markets like Dubai.”
Sharan Nair, a popular Instagram creator known for his engaging pranks and family-centric content, shared his excitement about joining Whoppl.
“Having worked with agencies on countless branded partnerships, I’ve often felt there was a creative gap between creators and brands. Joining Whoppl as a Creative Partner bridges that gap and gives us a seat at the table where real impact is made. The creator economy is booming, especially in places like Dubai, and with Whoppl’s forward-thinking approach, we’re hitting this milestone at just the right time. I’m thrilled to work alongside such a passionate team and help redefine what’s possible in content and commerce.”
Sharan Nair’s creative strength lies in his ability to combine comedy and authenticity to deeply connect with his audience. He has gained massive popularity for his viral videos, including the Netflix India series ‘Indian Grandma Reacts To’ and the podcast ‘This Is Not a Podcast.’ His large following and engaging content make him a valuable addition to Whoppl’s creative leadership.
Shyamolie Parikh’s background in brand consulting, coupled with her experience as a creator, makes her uniquely qualified to craft strategies that speak to the heart of modern consumers. Her deep understanding of audience behavior and brand collaboration will prove instrumental as Whoppl continues its expansion into dynamic markets like Dubai.
Through this innovative collaboration, Whoppl is redefining the traditional agency model by integrating creators at the core of its creative department. This ensures brands benefit from genuine storytelling and a deep understanding of the evolving social landscape, allowing Whoppl to continue its journey as a global leader in influencer content and commerce.
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