We Are Social, the global socially-led creative agency, has announced the promotion of Jim Coleman to Chief Executive Officer (CEO) for Europe, the Middle East, and Africa (EMEA).
Previously UK CEO, Coleman will now oversee We Are Social’s operations across Europe and the Middle East, focusing on driving regional growth, fostering collaboration, and accelerating innovation across the agency’s product and service offerings.
Alongside this, Mark Jones has been promoted to Chief Operating Officer (COO) for EMEA, expanding his previous remit as UK COO to now oversee financial operations and commercial growth across the region.
In his new role, Jim Coleman will lead We Are Social’s network of offices across the UK, Germany, Spain, the Netherlands, Italy, France, and Dubai, including sister agency Hello. He will focus on unifying regional operations, strengthening agency culture, and ensuring creative excellence across all markets.
The regional leadership team, including the heads of each office, will report directly to him.
“I’m excited to take on this new challenge and work even more closely with our brilliant teams across EMEA. It’s a region with a lot of cultural nuances and differences, but what brings us all together is a passion for making the best possible work for our clients,” Coleman said. “I’m fortunate that there is already a talented team of people I know, like and respect in place across EMEA, and we’re all ready to work together and get stuck into this next phase of We Are Social’s growth and success.”
Jim Coleman joined We Are Social in 2010 as Managing Director, UK, and was promoted to UK CEO in 2016. Under his leadership, the agency developed a strong client roster including Carlsberg Group, Activision, adidas, and Amazon Music, and expanded its influence across major markets.
He also served as Regional Lead for North America, where he played a pivotal role in overseeing the US team and leading the successful launch of We Are Social Canada, which now operates with a 70-member team.
Coleman sits on We Are Social’s Global Executive Management Board and reports to Toby Southgate, Global Group CEO of the agency.
The promotion of Jim Coleman follows We Are Social’s broader global leadership realignment, which recently saw Rebecca Coleman appointed CEO for North America and Suzie Shaw as CEO for APAC.
The addition of Mark Jones as EMEA COO will ensure operational consistency and growth efficiency across the region, supporting the agency’s goal of integrating creative innovation with business performance.
