Warner Bros. Discovery has appointed VaynerMedia Australia as the lead social agency for HBO Max Australia, responsible for driving creative and production across all social media platforms. The partnership aims to strengthen the streaming platform’s online presence, deepen fan engagement, and build culturally resonant storytelling for Australian audiences.
Since launching in Australia seven months ago, HBO Max has rapidly grown a passionate and highly engaged social community. The new partnership with VaynerMedia marks the platform’s next phase of brand expansion and digital engagement across the region.
Ashleigh Bruton, Head of Social for HBO Max Australia, said:
“Since launching HBO Max in Australia, seven months ago, we’ve cultivated a highly engaged social community of the most incredible fans. As we move into the next phase of HBO Max, we’re excited to build on that momentum and continue to expand our online presence. When we met with the VaynerMedia team, they impressed us with their ideas for blending creativity, culture and conversation, and we’re looking forward to bringing that to life across our social marketing.”
Karen Coleman, Country Manager at VaynerMedia Australia, added:
“Our partnership with the brilliant team at HBO Max is a dynamic collision of creativity and culture. The entertainment world is the ultimate stage for consumer connection, and we’re ready to redefine how stories are told, shared, and experienced on social, bringing fandoms deeper than ever into the worlds and characters they adore.”
The partnership reinforces VaynerMedia’s growing footprint in Australia and Warner Bros. Discovery’s commitment to delivering immersive, culturally relevant social experiences for HBO Max audiences.
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