Omnicom Media Group agency Hearts & Science has been named the media agency of record for Warner Bros. Discovery’s Theatrical and Streaming divisions across multiple Asia Pacific markets after a competitive pitch.
Starting in Q1 2025, Hearts & Science will oversee integrated planning and media strategy for Theatrical and Streaming campaigns in Singapore, New Zealand, Taiwan, Malaysia, and the Philippines. Additionally, the agency will manage the streaming account in Thailand, Hong Kong, and Indonesia.
This appointment builds on Hearts & Science’s successful execution of the Max launch across seven markets in November 2024, further demonstrating its expertise in managing large-scale, multi-market campaigns with precision and creativity.
With a data-driven approach and a strong understanding of local market dynamics, Hearts & Science is well-positioned to deliver innovative solutions that align with Warner Bros. Discovery’s objectives in the rapidly evolving entertainment industry.
Rochelle Chhaya, CEO at Hearts & Science APAC, expressed her enthusiasm for the partnership,
“The pitch process was an inspiring and collaborative journey, and we thoroughly enjoyed the opportunity to engage with Warner Bros. Discovery’s vision for the future of entertainment. Winning this business is a proud moment for our team, as it reflects our ability to combine regional integration with local nuance. We are eager to build on this foundation, fostering a partnership that delivers impactful storytelling, strategic media planning, and measurable success. Together, we’ll redefine entertainment marketing in the region.”
Julie Glenn, head of theatrical marketing for Asia-Pacific at Warner Bros. Discovery commented on the appointment,
“We were impressed by Hearts & Science’s strategic thinking, regional cohesion, and ability to adapt to the unique nuances of each market. Their demonstrated success with the Max launch and their collaborative approach during the pitch process gave us confidence that they are the right partner to bring our vision to life. We’re looking forward to an exciting and productive partnership.”
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