VML Hong Kong has promoted Sandra Gin and Edward Ha to Executive Directors, tasking them with driving regional and local market growth, respectively.
Gin, who joined the former Wunderman Thompson in 2020 as client services director, has played a key role in expanding regional and global business from the Hong Kong office. She has collaborated with major clients, including HSBC, Hill’s Pet Nutrition, and Nikon.
Originally from Canada, Gin brings extensive experience from agencies such as BBDO Toronto, FCB Toronto, Digitas Hong Kong, and Golin Hong Kong, with expertise spanning gaming, telecommunications, healthcare, hospitality, and finance.
Expressing her enthusiasm for the new role, Gin said,
“I’m incredibly excited to step into this expanded role at VML to further ignite our growth across Asia and beyond. We have the depth and breadth of capabilities to help our clients succeed and a brilliant team at VML ready to make it happen. I’m energised by the opportunity to further shape the future of our agency.”
Ha, meanwhile, brings 20 years of advertising experience, combining entrepreneurial acumen with multinational agency expertise. Before joining VML, he co-founded and led a boutique agency for eight years.
His expertise in Hong Kong and mainland China has contributed to VML’s partnerships with clients such as the Hong Kong Jockey Club, Endowus, and HSBC.
Discussing his new position, Ha said,
“The agency landscape is evolving rapidly with ongoing technological and societal changes. Leveraging my experience running a boutique agency, I aim to foster greater agility and maintain a sharp focus on clients’ needs, driving the agency forward alongside the VML leadership team.”
Both Gin and Ha will continue as part of the leadership team, reporting directly to Maggie Wong, CEO of VML Hong Kong.
On their promotions, Wong commented,
“Sandra and Edward are invaluable members of our management team. Their passion, commitment, and leadership have been crucial to our success, and I am thrilled to see them advance within the company. They have both laid a robust foundation for our growth in 2025 and beyond.”
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