VIP Industries Limited has announced the appointment of Sameer Wanchoo as its new Chief Marketing Officer, further strengthening the company’s leadership team as it sharpens its brand and growth strategy across travel and lifestyle categories in India and international markets.
In his new role, Sameer will be responsible for driving brand-led growth, fostering innovation, and supporting market expansion across VIP Industries’ diverse portfolio. He will leverage his extensive experience in consumer marketing and portfolio management to strengthen brand relevance and accelerate long-term business growth.
Before joining VIP Industries Limited, Sameer Wanchoo served as Chief Marketing Officer at Eureka Forbes Ltd for over seven years, where he played a pivotal role in brand transformation and portfolio expansion. His professional journey also includes senior marketing and category leadership roles at CavinKare, Mattel Inc., Big Bazaar (Future Retail), and Dabur India Limited. Earlier in his career, he gained valuable exposure working with ESPN STAR Sports and Starcom.
With a career spanning FMCG, consumer durables, retail, and media, Sameer brings a well-rounded perspective and a strong track record of building, scaling, and revitalising consumer brands across multiple sectors.
Read more: VIP Industries Appoints Atul Jain as Managing Director and Renuka Ramnath as Chairperson
