Vigor Media Worldwide has secured the Public Relations mandate for DEVO, the premium men’s occasion wear brand launched by the iconic textile conglomerate Siyaram’s. The account was awarded following a competitive multi-agency pitch, reaffirming Vigor Media Worldwide’s reputation for driving impactful brand communication and storytelling.
Backed by the strong legacy of Siyaram’s, DEVO represents the group’s foray into the ethnic and ceremonial menswear market. The brand offers a wide collection of sherwanis, Indo-Westerns, Jodhpuri suits, tuxedos, kurta pajamas, and accessories — blending timeless craftsmanship with modern design to meet the evolving style preferences of today’s Indian man.
As part of this collaboration, Vigor Media Worldwide will design and implement a comprehensive communications strategy for DEVO. The strategy will encompass media outreach, influencer partnerships, thought leadership initiatives, and digital amplification to establish DEVO as a premium destination for men’s ethnic and occasion wear in India.
Gaurav Poddar, Executive Director, Siyaram’s, said:
“Siyaram’s has always stood for quality, craftsmanship, and trust. With DEVO, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe that Vigor Media Worldwide, with its proven track record in building impactful narratives, will play a pivotal role in elevating DEVO’s brand journey across the country.”
Nikhil Singhal, Founder, Vigor Media Worldwide, added:
“It is an honour to partner with a name as prestigious as Siyaram’s. DEVO is not just a new label — it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings and heritage, while shaping its narrative as a modern, trend-forward brand rooted in Indian culture.”
Future Growth Plans
With plans for a pan-India retail expansion through exclusive outlets, DEVO is set to tap into the rising demand for ethnic and fusion wear among millennials and Gen Z. As India’s ethnic wear market continues to grow exponentially, DEVO is poised to become a leading player by offering aspirational yet accessible fashion.
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