Lexington, KY – December 18, 2024 – Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced new agreements with TruVista, Pineland Telephone, Star Communications, i3 Broadband and Ritter Communications. These new partnerships bolster Viamedia’s presence in key markets across Georgia, North Carolina, Illinois and Tennessee, expanding its total reach to 88 service providers across 73 designated market areas (DMAs) in 27 states.
Viamedia will manage advertising sales operations for TruVista and Pineland Telephone in Georgia, Star Communications in North Carolina, i3 Broadband in Illinois and Ritter Communications in Tennessee. Viamedia will drive local economic growth by equipping businesses across the Albany, Savannah, Raleigh, Peoria-Bloomington and Memphis DMAs with targeted, impactful advertising across multiple platforms to maximize reach and effectiveness.
“These agreements underscore our commitment to helping local businesses grow by connecting them to the right audiences with precision and impact,” said David Solomon, CEO of Viamedia. “By working alongside these providers in Georgia, North Carolina, Illinois and Tennessee, we’re delivering advanced advertising solutions that drive measurable growth. This enables businesses to compete effectively in today’s fragmented media landscape while fostering meaningful connections with customers and contributing to the long-term success of their communities.”
Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.
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