Verve Media has been appointed to manage the social media and video content mandate for Rasoi Raga, a food brand inspired by the rich culinary traditions of North India’s royal kitchens.
Under this partnership, the agency will oversee Rasoi Raga’s social media strategy and produce video-first content across digital platforms. The engagement includes defining the brand’s online voice and converting its culinary philosophy into cohesive digital storytelling.
Rasoi Raga is rooted in the idea of the traditional royal rasoi, where cooking followed rhythm, intuition, and heritage. The brand blends classic flavours with modern presentation while preserving authenticity and cultural essence.
The collaboration aims to build strong cultural narratives and maintain consistency across social media through engaging storytelling and video-led formats that resonate with audiences.
Vinay Singh Sangwan, Co-Founder, Verve Media, said: “Rasoi Raga is built on a beautiful and deeply Indian insight – that food, much like music, carries rhythm and emotion. Our approach will be to translate this philosophy into visual and digital stories that feel authentic, immersive, and culturally rooted, while still speaking to today’s audience.”
Rakesh Kumar from Rasoi Raga said: “We acknowledge our Digital Media Partner Verve Media and its leader Vinay for their strategic clarity, elevated creative craft and refined execution. Their thoughtful approach to brand storytelling and digital engagement has played a meaningful role in strengthening our brand positioning in the Food services Industry in a very short span of time. Long way to go together..!”
Verve Media continues to expand its portfolio, working with clients across consumer, technology, and public sector sectors.
Read more: Verve Media Wins Social Media Mandate for Valvin Nutraceuticals
