Valerie Madon has exited her position as Chief Creative Officer for Asia Pacific and Singapore at McCann Worldgroup, as the agency undergoes a broad restructuring aligned with the Omnicom–IPG merger. Her remit will now be integrated into McCann’s Singapore operations under the leadership of Daniel Kee, with additional creative support from Omnicom Advertising talent as needed.
The agency acknowledged Madon’s significant contributions, noting her influence across regional creative output, talent development and cultural evolution. During her time with McCann, she consistently championed the importance of human creativity amidst an industry in transformation and expressed gratitude for the colleagues and clients she collaborated with.
Madon joined as CCO for Singapore in March 2025, after being appointed APAC CCO in August 2023. Before that, she handled creative responsibilities for Southeast Asia beginning in May 2023.
Her portfolio at McCann included leading regional work for brands such as Mastercard and Ferrero. Leveraging her previous experience at Meta, she strengthened McCann Content Studios APAC, combining platform-native creative thinking with data insights to build social-first campaigns for brands including L’Oréal Thailand and Chick-fil-A Singapore.
She also spearheaded initiatives like the Ambition Collective, designed to nurture rising creative talent across the region, and Shape My Portfolio, a 2024 mentorship platform offering one-on-one portfolio reviews for aspiring creatives.
Prior to McCann, Madon served as director of Creative Shop for Southeast Asia and emerging markets at Meta. She previously worked at VMLY&R as chief creative officer for Asia and held the role of global creative lead for Zespri.
Her departure comes as McCann and MullenLowe Singapore prepare to merge under the leadership of incoming CEO Paul Soon, formerly CEO of MullenLowe Singapore. Supporting this transition, Gonzalo Olivera — previously managing partner at MullenLowe Singapore — will assume the role of president of the merged entity beginning January 1.
This organisational restructuring is part of the broader realignment following the Omnicom–IPG merger, which consolidates creative capabilities across three global networks: BBDO, McCann and TBWA. Although several legacy brands are being phased out worldwide, Omnicom Advertising has confirmed that its leadership structure in Asia remains intact, with further appointments expected in January.
