V Spark Communications, a leading brand and communications consultancy, has been appointed to spearhead the national public relations and influencer engagement strategy for UBON, one of India’s fastest-growing consumer electronics and mobile accessories brands.
This strategic partnership is focused on enhancing UBON’s brand visibility across the country, with a special emphasis on Tier 2 and Tier 3 markets—key drivers of India’s expanding digital consumption landscape.
Under the new mandate, V Spark Communications will manage media outreach, regional PR, and a robust influencer marketing program designed to align with UBON’s identity as a youth-driven brand offering affordable, stylish tech innovations.
India’s next 500 million digital consumers are not confined to the metros—they live in cities like Kanpur, Surat, Bhopal, Patna, and Guwahati. Our goal is to establish UBON as a household name in these high-potential, under-tapped regions,” said Kanika Chhabra, Founder, V Spark Communications. “By pairing regional PR along with influencer storytelling and product-led narratives, we aim to make UBON not just visible, but culturally relevant across India.”
The agency’s approach will blend hyper-local storytelling with immersive influencer activations, leveraging platforms like Instagram, YouTube, and ShareChat. With a creator-first and vernacular-led content strategy, V Spark aims to engage regional audiences through mid-tier influencers and relatable narratives.
“UBON is not just a brand—it’s an experience of tech innovation that should be accessible to every young Indian,” said Lalit Arora, Co-Founder, UBON. “V Spark’s sharp understanding of regional storytelling and modern consumer psychology makes them an ideal partner in this phase of growth.”
Through this collaboration, UBON seeks to deepen consumer engagement, boost brand loyalty, and solidify its position as a preferred choice for tech-savvy, budget-conscious Indian consumers.
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