Executive Channel Network (ECN), a world-leading Digital Out-of-Home (DOOH) office media publisher, has today unveiled groundbreaking findings that highlight the powerful influence of commuter and office mood on advertising engagement.
The research project, conducted in London, Paris and Frankfurt by internationally renowned strategy and research consultancy MTM, has revealed that premium office foyers provide a highly effective environment for digital advertising, with commuters more likely to notice and act on DOOH screen content.
Key findings from the research include:
The research underscores the benefits for brands utilising ECN’s premium DOOH screens. By strategically placing advertising in environments where commuters are in a heightened state of alertness and positivity, brands can achieve greater visibility, trust, and engagement.
Commenting on the findings, Paul McBeth, Global Marketing Director, ECN said:
“These insights validate ECN’s ability to effectively engage commuters on a daily basis. By targeting audiences when they in a more upbeat mood, brands can forge stronger connections by advertising at the right moment as commuters dwell in a premium and uncluttered advertising environment.”
ECN’s DOOH office media network reaches audiences in high-traffic locations across major business hubs in major UK and European cities. Digital displays are strategically placed to deliver long dwell times, and to engage office professionals in a premium and trusted environment.
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