Universal McCann (UM) has been appointed as the Media Agency of Record for TCP Red Bull Malaysia following a competitive pitch process.
The mandate includes end-to-end media responsibilities—strategy, planning, buying, research, and data analytics—as the iconic energy drink brand looks to expand its footprint across Malaysia.
Sue-Anne Lim, CEO of UM Malaysia, shared her enthusiasm:
“TCP Red Bull Malaysia isn’t just a brand; it’s an icon that embodies the relentless pursuit of innovation, peak performance, and boundless creativity. We are beyond excited to fuel TCP Red Bull Malaysia’s journey with our transformational ‘Full Colour Media’ capabilities, which embraces the differences, uniqueness, and nuance of brands.”
She added,
“This partnership marks an electrifying new chapter for TCP Red Bull media strategy in Malaysia, as we aim to amplify its vibrant and adventurous spirit, making an indelible mark on the cultural landscape.”
Echoing the excitement, Adelene Tay, Head of Marketing at TCP Red Bull Malaysia, said:
“Red Bull is synonymous with pushing boundaries, embracing bold ideas, and constantly seeking new frontiers. In UM, we’ve found a media partner that not only matches our ambition but also brings a game-changing blend of strategic thinking, sharp insights, and innovative solutions to the table to help us continue to captivate and energise our consumers. Together, we’re looking to propel the TCP Red Bull Malaysia brand to even greater heights.”
The partnership officially began in March 2025 and will run through February 2027.
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