UndrAds has announced the appointment of Sanjay Trehan as Strategic Advisor, marking a step forward in the company’s ambition to advance AI-driven advertising monetisation solutions.
The adtech company has developed an AI-native advertising stack built on the combined four decades of ad operations expertise from its core team. With Trehan joining as an advisor, the company aims to further strengthen its strategic direction and product development.
“Now with Sanjay’s experienced guidance clubbed with the team, our wisdom will grow multifold,” says Lakshya Ankit, Founder of UndrAds.
Traditional ad operations processes are often manual and prone to inefficiencies. UndrAds is addressing this challenge with an agentic AI system designed to detect subtle shifts and optimise ad performance in real time. The company’s approach combines automated intelligence with human oversight, where experts continue to guide final decisions while AI manages operational complexity.
Trehan shared that he sees UndrAds as a company with a strong sense of purpose and a clear opportunity to shape the future of ad monetization.
According to Lakshya, the adtech ecosystem demands quick decision-making, frequent strategic adjustments, and a deep understanding of emerging ad formats and supply paths. He noted that Trehan’s industry experience will help the company sharpen its product strategy while navigating the rapidly evolving digital advertising landscape.
UndrAds currently partners with publishers across web platforms, mobile applications, gaming studios and connected TV (CTV), enabling them to improve ad performance through tier-1 demand partnerships and a specialised adtech team.
Trehan is widely recognised as a veteran in the digital media industry. Over the years, he has held senior leadership roles at organisations including NDTV Convergence, Microsoft India (MSN), HT Media and Times Internet. Throughout his career, he has played an important role in shaping digital content strategies, product roadmaps, partnerships and monetisation models across India’s media ecosystem.
In recent years, Trehan has also advised multiple adtech and digital media companies. “Sanjay’s professional experience and individual value system makes him a trusted voice for UndrAds’ next leap of growth and myself,” adds Lakshya.
Reflecting on the association, Lakshya noted that Trehan’s strategic perspective and steady leadership will support the company during a period of rapid industry transformation. His understanding of media consumption behaviour, technology, and content ecosystems is expected to strengthen UndrAds’ product innovation, partnerships and long-term planning.
Lakshya also emphasised that the company values a work culture built on respect, transparency and strong professional values, adding that Trehan’s leadership philosophy aligns well with these principles.
As an expert, Sanjay believes the mix of autonomous Ad Ops tech, AI-native infrastructure, and a skilled team propels the company to solve real problems for web publishers and apps. “I look forward to supporting the UndrAds team as they scale their vision,” says Sanjay.
With Trehan’s strategic guidance, UndrAds aims to further enhance its technology capabilities, strengthen its understanding of global ad markets, and expand its presence internationally, particularly by addressing ad monetisation challenges faced by emerging and underserved markets.
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