Umanshi Marketing & PR has announced the launch of Founder Vantage, a specialised Growth Acceleration Lab developed in partnership with brand and marketing strategist Manimala Hazarika. The initiative is designed to support founder-led and family-run businesses — from seed-stage startups to SMEs and large family enterprises with turnovers of up to ₹1,000 crore.
Founder Vantage brings together Umanshi’s proven expertise in narrative building, investor positioning, GTM activation and digital ecosystem development with Manimala’s extensive experience in brand purpose, marketing strategy and transforming founder vision into compelling market presence. The collaboration aims to give founders the clarity, structure and discipline required to unlock scalable growth — without compromising the agility that defines founder-driven organisations.
Tamanna Gupta, Founder of Umanshi Marketing, said:
“A large part of our business comes from the founder community. We’ve seen founders stuck between gut instinct and fragmented execution. What they need is a trusted team that can help them translate that vision into reality and co-achieve their business goals. Founder Vantage is about giving them clarity and systems — without stripping away the agility that makes founder-led businesses unique. We are excited to collaborate with Manimala on this!”
The initiative introduces structured, productised programs including Category Design Labs, PR Sprint 90, and Investor Advocacy Packs, designed to align purpose, brand narrative and growth pathways. These frameworks strengthen communication, leadership positioning, and market credibility — enabling founders to accelerate business outcomes.
Manimala Hazarika, Brand Strategist & Fractional CMO, added:
“Founder-led and family-run businesses possess tremendous conviction and vision, but without structured communication discipline and narrative clarity, that vision can remain under-leveraged. Founder Vantage is designed to bridge that gap by combining strategic clarity with execution excellence — helping founders build trust, craft category-defining narratives and communicate with confidence and consistency.”
With a track record of supporting 120+ founder-led businesses across industries — from legacy enterprises to high-growth new-age ventures — Umanshi continues its mission of enabling entrepreneurs to lead markets, build enduring brands and scale through narrative-driven growth.
Founder Vantage formalises this shared commitment, offering founders the advantage of strategic structure, storytelling excellence and market-ready execution.
Read more: Max Level Secures PR Mandate for LVL Zero to Amplify India’s Gaming Startup Revolution
