Uber has promoted senior marketing executive Ally Doubé to the position of Asia Pacific Marketing Director, placing her in charge of marketing across its mobility, delivery and membership portfolios in one of the company’s fastest-expanding regions.
Based in Tokyo, the Australian marketing leader has been with Uber for more than five years. She most recently served as Head of Marketing for Japan and South Korea. Prior to that, she held regional leadership roles including APAC Head of Brand Strategy for Uber and Uber Eats, later expanding her responsibilities as APAC Head of Brand Marketing with oversight spanning full-funnel brand initiatives.
In her new role, Doubé becomes part of Uber’s APAC leadership team. She will oversee integrated campaigns, strategic partnerships and marketing capability development across a diverse regional network including Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh. The company stated that she will prioritise building a high-performance marketing culture as Uber accelerates growth across Rides and Delivery.
“Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth,” said Lucinda Barlow, Senior Director, Head of International Marketing at Uber. “Under her leadership, Uber Eats has become a household favourite in Japan, Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”
Doubé said: “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”
Before joining Uber in 2020, Doubé held senior brand and strategic innovation roles at Austrade and Campbell Arnott’s. She has already stepped into her new position and will continue to lead Japan marketing during a transition period until a successor is appointed.
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