The UAE has introduced a major update to its media laws, making it mandatory for social media influencers and content creators who earn through digital platforms to obtain a business license before applying for a media license. The revised regulation, which came into effect on May 29, 2025, is designed to bring more structure and credibility to the country’s growing digital content space.
Previously, creators only needed a media license from the UAE Media Council. This change marks a significant shift, aligning digital content creation with broader business practices and aiming to foster trust, accountability, and ethical standards across online platforms.
To support content creators through this transition, the UAE Media Council has waived the license fee for the first three years. This move is especially beneficial for emerging influencers and small creators, offering them time to adapt without financial pressure.
This updated requirement falls under the UAE’s Digital Participation Policy, which promotes responsible and constructive engagement on social media while ensuring full compliance with national laws. The UAE Media Council will oversee content, with authority to act against anything that violates local norms—such as offensive, defamatory, or socially disruptive material.
Those who fail to follow the new rules could face fines of up to AED 1 million, depending on the nature and frequency of the offence. The Council also reserves the right to take down or amend content that breaches regulations, reinforcing its commitment to maintaining a safe, respectful, and legally sound digital environment.
With these changes, the UAE is not only regulating but also recognising the influence of content creators—encouraging a more professional, transparent, and accountable creator economy.
