Truecaller has announced the appointment of Vikas Khanna as Senior Director – Ad Sales for Truecaller India. In his new role, Khanna will head the company’s direct advertising sales operations in India, with a mandate to expand and deepen brand partnerships.
The appointment comes as Truecaller continues to strengthen and restructure its advertising business, moving towards industry-focused, data-driven sales models. Over the past year, the company has enhanced its advertising ecosystem with advanced analytics, AI-powered insights, and stronger measurement frameworks, including the launch of its ROI of Trust offering, aimed at delivering more outcome-oriented partnerships for advertisers.
With more than 25 years of leadership experience across print, television, and digital media, Khanna brings extensive industry expertise to Truecaller’s senior advertising leadership team. Prior to joining Truecaller, he held senior roles at several prominent media and technology organisations, including Jio Hotstar, Star Sports, ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India, and the India Today Group.
Commenting on the appointment, Hemant Arora, Vice President – Global Ads Business at Truecaller, said: “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics. With strong foundations now in place spanning industry expertise, premium inventory and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward.”
Sharing his views on the new role, Vikas Khanna, Senior Director – Ad Sales at Truecaller India, said: “I’m excited to join Truecaller at a time when trust, attention and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”
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