TRIOOH Launches With A Data-First Vision To Reshape OOH Advertising

TRIOOH, a newly launched OOH agency, has officially opened its doors with a bold ambition—to make outdoor media smarter, faster, and measurable through the power of data.

Led by industry veteran Anuj Bhandari, TRIOOH enters the market with a fresh, technology-first approach to OOH planning and execution. Unlike traditional models that often rely on legacy habits, TRIOOH aims to integrate data right from the media planning stage—empowering brands to make informed decisions with clearer accountability and stronger results.

“We founded TRIOOH to reimagine what Out of Home can be in the modern marketing mix,” shared Anuj Bhandari, Founder, TRIOOH. “The industry was never short on creativity—but it lacked the tools to make smarter, faster, and more accountable decisions. For too long, OOH planning was driven by habit, not insight.”

Bhandari emphasizes that TRIOOH’s mission is not just about placing ads—it’s about delivering meaningful, measurable impact. “With TRIOOH, we’re bringing a data-first, intelligence-led approach to the space—one that empowers brands with real-time audience understanding, sharper targeting, and measurable outcomes. This isn’t just about visibility, it’s about connection.”

The agency’s offerings cover the full spectrum of OOH—from strategic planning and buying to campaign execution and on-ground activations. The team blends seasoned experts with young creative thinkers to build responsive solutions designed for the evolving needs of modern brands.

“OOH is no longer just about billboards. It’s a data-driven ecosystem,” Bhandari adds. “At TRIOOH, we’re not just keeping up with that shift—we’re shaping it.”

TRIOOH’s entry signals a new era in the OOH category, one that promises not only creativity and scale, but also the precision and transparency that marketers increasingly demand. As brands look to deliver contextual, high-impact messaging in physical spaces, TRIOOH aims to be the partner that helps them do so with purpose and precision.

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