Click Summit has officially cemented itself as Asia’s most influential gathering for performance marketers, and 2025 proved no different.
Trackier, together with its mobile-first measurement platform Apptrove, left a strong impression at Click Summit 2025, held at Andaz Delhi, by Hyatt on 20–21 August 2025 from 10:00 AM to 6:00 PM.
While grounded in India’s vibrant startup ecosystem, the conversations at Click Summit 2025 reflected global challenges like privacy-first tracking and evolving attribution models. The summit helped lay the foundation for long-term collaborations across fintech, gaming, e-commerce, and content-driven industries.
Across both days, Booths 5 & 6 became a hub of conversations and collaboration. From live demos of real-time attribution and tracking to open discussions around scaling campaigns, the Trackier & Apptrove teams connected with marketers, brands, and networks who were eager to explore new ways of driving growth. By bringing together brands, networks, and marketers, Trackier continues to strengthen the fabric of India’s performance marketing ecosystem.
The energy at the booths symbolized what Trackier & Apptrove stand for: innovation, transparency, and growth at scale.
Apptrove stood out as a highlight at the summit. Visitors appreciated its clean interface and the way it simplifies mobile attribution and analytics. The excitement around Apptrove underscored the industry’s growing need for intuitive, mobile-first performance solutions. With AI-driven fraud detection and seamless integration, Apptrove showcased how technology can simplify mobile growth for modern marketers.
The buzz around Apptrove sent a clear message: marketers are hungry for tools that not only measure but also empower mobile growth.
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On the evening of 20 August 2025, from 7:00 PM onwards, Trackier & Apptrove hosted the PAPA Party: India Edition at 32nd Avenue, Gurugram. The after-hours gathering turned into one of the summit’s most memorable highlights, bringing together a diverse mix of leaders and innovators.
From Physics Wallah and BharatPe to DMI Finance, IndusInd Bank, RBL Bank, MilkBasket, Swiss Beauty, Dream Game Studios, Zee News, Times Internet, Cashkaro, CouponDunia, Blinkit, GrabOn, Kama Ayurveda, vCommission, and many more, the guest list clearly depicts India’s breadth and depth of performance marketing and digital ecosystem.
The vibe? Less about formalities and more about genuine collections. Great conversations over food and drinks, new ideas exchanged, and collaborations sparked in a relaxed setting.
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Engagement with Impact: Conversations at the booth and beyond were focused, purposeful, and future-driven. The Trackier & Apptrove booths were more than just exhibition spaces; they became centres of meaningful dialogue. Marketers, brands, and networks engaged in discussions that went further than the surface-level product showcases. From exploring privacy-first tracking models to debating the future of AI-driven fraud detection, every interaction was purposeful and oriented towards building sustainable, scalable growth strategies.
Resonance with Apptrove: Marketers saw value in a tool that makes mobile marketing more measurable and actionable. They are increasingly challenged with fragmented data, mobile fraud, and the demand for real-time insights. Apptrove demonstrated how a mobile-first, intuitive MMP can solve these pain points by making mobile marketing more measurable, actionable, and reliable. Its seamless integrations and AI-powered analytics stood out as critical differentiators, showing how Apptrove is not only keeping pace with industry evolution but also shaping the direction of mobile performance marketing.
Community First: The PAPA Party deeply demonstrated that collaboration thrives best in open and human-centric environments. The evening went beyond networking and fostered an ecosystem of building trust and open communication. It underscored that innovation is most impactful when paired with a strong collaborative community spirit.
Looking Ahead
Click Summit 2025 was more than a conference; it was an experience. For Trackier and Apptrove, it was a chance to share their vision, connect with industry peers, and come away inspired by the energy of a community shaping the next chapter of performance marketing.
The learnings from Delhi will carry forward into global conversations. As the curtains closed on Click Summit 2025, one message was clear that the next chapter of performance marketing will be written by those who combine technology with community, precision with creativity, and innovation with trust. Trackier and Apptrove are ready to lead that journey.
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