New Delhi, 5 February, 2026: ThinkROI, one of India’s fastest-growing results-driven digital media agency, has won the digital marketing mandate for RSPL’s laundry & detergent portfolio, that includes their flagship brands: Ghadi Detergent Cake, Ghadi Detergent Powder, and Ghadi Smart Matic.
ThinkROI has been associated with RSPL since April 2025, driving impactful digital campaigns that have strengthened Ghadi’s presence across diverse consumer markets. The formal mandate win further extends this partnership, underscoring the agency’s commitment to delivering lasting brand growth through innovative digital strategies.
ThinkROI delivers a comprehensive digital strategy built on biddable media solutions, supported by non-biddable channels and programmatic services to drive performance across the funnel. The agency will manage both legacy products and cutting-edge innovations to increase visibility and engagement across all digital platforms, driving growth in rural, semi-urban, and urban markets.
Commenting on the win, Rupinder Singh, Founder & CEO of ThinkROI, said: “We are excited to leverage our expertise in driving measurable growth across diverse market segments. This partnership is an opportunity for us to demonstrate how strategic digital interventions can amplify brand leadership in this challenging Laundry category.
Rohan Padival, Director – Strategy & Client Servicing at ThinkROI, added, “We plan to reach customers where they are in their digital journeys through our multi-platform strategy. By fusing data-driven insights with powerful storytelling, we are well-positioned to open up new growth prospects for Ghadi and strengthen its equity across India’s diverse consumer landscape”
With offices across Gurugram, Mumbai, Bengaluru, and Mysuru, and backed by over 100 years of combined leadership experience, ThinkROI is poised to write the next chapter of success for one of India’s most beloved FMCG brands — proving once again that growth is the cornerstone of everything they do.
Read more: ThinkROI Secures Digital Programmatic Mandate for Hamilton Sciences’ Personal Care Powerhouses
