The Walt Disney Company has announced the promotion of Saket Arbhi to the position of Director of Brand Management in India. This elevation places Arbhi at the helm of overseeing brand strategy and management for Disney, Pixar, Marvel, Star Wars, and National Geographic in the Indian market.
In this pivotal role, Arbhi will be responsible for managing the corporate brand, as well as providing strategic counsel to senior management across multiple business segments, including OTT platforms, linear television, studios, consumer products, and live entertainment. His duties also extend to overseeing approvals for branded content, marketing strategies, and digital activities.
Reporting directly to Disney’s Global Headquarters in Burbank, Arbhi will ensure the stewardship of Disney’s diverse brand portfolio across India, contributing to the company’s ongoing growth and prominence in the region. His role also includes acting as a center of excellence for brand and marketing strategy, ensuring consistency and innovation across all Disney-branded initiatives.
Saket Arbhi brings with him over two decades of experience in brand management, marketing, partnerships, and digital strategies, gained through his tenure with prominent media organizations. Having worked with leading companies such as Sony Entertainment Television, Zee Entertainment Enterprises, and Star India, Arbhi has developed a deep understanding of brand development and management. His expertise spans franchise strategy, communications, partnerships, and digital marketing, making him a highly valuable asset to The Walt Disney Company.
With this new appointment, Disney strengthens its commitment to expanding and nurturing its iconic brand portfolio in India, leveraging Arbhi’s vast experience to elevate the company’s visibility and engagement across diverse consumer touchpoints.
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