The Souled Store has officially acquired Redwolf — one of the country’s leading pop culture merchandise brands.
This acquisition unites two of the most recognized names in the Indian fan merchandise industry, combining their creative strengths and product portfolios to offer an even more dynamic range of pop-culture-inspired products. Together, they aim to deepen fan engagement across India and expand globally.
As part of this exciting development, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will join The Souled Store team, bringing with them years of experience, innovation, and an authentic love for pop culture. Their integration is expected to enhance product development and fuel new creative collaborations.
Vivek Malhotra, Co-Founder of Redwolf, shared,
“Merging with The Souled Store was the next logical step in realising our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights.”
Vedang Patel, Co-Founder of The Souled Store, added,
“We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co- build this shared vision with the founders of Redwolf.”
Known for its high-quality fan-centric products, The Souled Store has carved a niche by celebrating individuality through apparel and merchandise inspired by movies, music, TV shows, and more. The addition of Redwolf will bring even more variety, fresh designs, and exclusive collaborations to fans across the country.
Together, the two brands will work under a unified creative strategy, with a renewed focus on innovation and authenticity. Fans can look forward to an enriched experience with broader collections and fandom-first releases.
With this acquisition, The Souled Store strengthens its ambition to grow as a global lifestyle brand rooted in creativity, fandom, and self-expression.
