AI-powered video editing tools, like the ones from Meta, are changing the way content is made. They make it easier and faster for creators and marketers to produce videos, even without big teams or expensive tools. But as more content floods our feeds, the question is—does this help everyone grow or just add to the clutter? Experts share their views on what these tools really mean for the future of content.
Chinmay Chandratre, Sr. VP Media at FCB/SIX India
AI-powered video editing tools like Meta’s are transforming the content landscape—democratizing access to high-end production and empowering creators and marketers, regardless of size, to produce compelling content at scale. This levels the playing field, boosts efficiency, and opens up exciting creative possibilities. However, with greater volume comes the risk of content saturation, and the speed of creation can sometimes challenge quality control. There are valid concerns around copyright and sameness, especially with templated outputs. But when used thoughtfully, AI becomes a powerful enabler—amplifying creativity, streamlining workflows, and allowing brands to focus more on storytelling and strategy. The winners will be those who harness AI’s potential while staying original, distinctive, and legally sound in their approach.
Nikhil Khatri, VP of Biddable Performance at LS Digital
Meta’s AI-powered video editing tools make it easier to create high- quality videos quickly, even for those without professional edition experience. With pre-set prompts that can be tailored as per digital creators’ style to resonate with audiences and optimise efficiency, and output. But this also shifts traditional benchmarks of quality. Brand-aligned storytelling will be the real differentiator as the amount of AI-generated content increases, particularly with less human oversight. In an increasingly crowded digital space, what stands out will be based on purposeful, creative content rather than just speed or volume.
Himanshu Arora, Co-Founder, Social Panga
From auto-editing to dynamic resizing and AI-generated voiceovers, the production cycle is becoming faster, more accessible, and less resource-intensive.
This opens up massive opportunities. Small creators can now compete with larger setups. Brands can scale content variations without scaling teams.
But here’s the flip side — does this level the playing field or flood it with clutter?
When everyone can create, who gets seen? When AI helps produce faster, what defines better?
The differentiator, now more than ever, will be strong storytelling, cultural relevance, creative boldness and smart human intervention.
AI will enable. But standing out? Still a very human game.
Manish Kumar, Founder, Videos4Businesses
AI-powered video editing tools are seeing limited usage for now — it’s still early days. But as with any emerging technology, it’s only a matter of time before we see rapid improvement. The tools will keep improvising, the quality will continue to get better, and eventually, they’ll become a major boon for both creators and marketeers.
However, I still believe that expert intervention will remain essential — especially when it comes to final post-production. While AI can accelerate and simplify the process, the finishing touches that ensure high-quality output will continue to rely on professional insight and creative judgment.
Ajit Narayan, Chief Marketing Officer, Socxo
As mentioned above it is still evolving. Some of tasks can be automated, some video generation can be done but not yet anywhere near the real videos. For example, one can make out easily which are AI generated or not even from the normal consumer eyes. It’s only when artist eye cannot catch the difference we are on the path.
For now some of the basic run rate content generation can be done using AI. Also some process automation.
