The Astor Goa, a design-led, all-suite boutique hotel in the heart of Candolim, has named The Other Circle (TOC) as its official PR and communications partner.
This collaboration signals TOC’s strategic return to the hospitality sector—a space where the agency first made its mark before expanding into education, lifestyle, fintech, culture, and entertainment. With The Astor Goa, TOC brings together its foundational hospitality expertise and evolved storytelling capabilities to craft a narrative that blends elegance with authenticity.
“Hospitality has always held a special place for us,” shared Aakanksha Gupta, Founder & CEO of The Other Circle. “The Astor Goa stands for thoughtful design and soulful luxury—it’s subtle, sincere, and grounded in purpose. We see this as more than just a hotel brand; it’s a mindset. And we’re excited to help it connect with the audience it truly resonates with.”
Vikram Puri, Managing Director of The Astor Goa, echoed this sentiment.
“We created The Astor around a simple but powerful belief—that true luxury today is having the space and time to be yourself. From design to service, everything here invites guests to slow down and just be. TOC understood this from day one. Their intuitive approach to narrative-building and communication makes them the perfect partner as we grow our brand presence.”
As part of the partnership, TOC will lead an integrated communications strategy for The Astor Goa, encompassing media relations, editorial development, influencer engagement, digital storytelling, and thought leadership.
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