BOSCH collaborates with Amnet and Samsung to launch weather activated campaign
BOSCH, a leading global technology and services provider, has collaborated with Amnet and Samsung to launch a ground-breaking campaign for the Weather API. The campaign used moment marketing, which is influenced by weather, to spread the word about BOSCH’s new line of washing and drying machines.
Leveraging Weather API in BOSCH’s latest campaign
Amnet, Dentsu’s global programmatic buying group, which specializes in media, data, and technology utilization, carried out the campaign. The campaign demonstrated the beneficial effects of teamwork and creativity in successful marketing campaigns. The agency quickly generated consumer consideration by using weather-driven messaging through the use of the Weather API. This made it possible to create triggers depending on weather and geolocation, allowing for real-time ad activation on CTV screens.
Samsung’s pivotal contribution
With the campaign, Samsung made a significant contribution by giving access to its premium inventory and targeting knowledge. Their collaboration made it possible for us to seamlessly integrate with Samsung’s CTV inventory and provide premium households with targeted advertisements. Furthermore, Samsung’s dedication to innovation made sure that the campaign made use of the most recent developments in technology to increase its impact and reach.
Campaign results
The campaign was very successful, and BOSCH became the industry standard-setter. With an astounding 88% video completion rate, it received over 2.7 million impressions. With 20% of all impressions, weather-related advertisements were most frequently triggered in Mumbai. Over 500,000 distinct Samsung homes were reached by the campaign, accounting for 41% of all households, making it a valuable audience for Bosch to interact with outside of traditional linear channels.
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Here’s what they said
Speaking on the campaign, Tanushree Singh, Brand Manager, BOSCH said,
“Dryers are a very new category in the Indian market, and we wanted to capitalize on the rainy season with contextual messaging to drive consideration in consumers’ minds. The creative integration of Weather API into OEM CTV effectively engaged the audience during rain and thunder conditions, setting a new standard for marketing impact. It was well executed and managed by the dentsu team for achieving a high Video Completion Rate and high reach amongst premium Indian Households.”
Subham Singh, Sr. Manager Programmatic, Amnet added,
“At Amnet, we pioneered the execution of APAC’s first CTV campaign with integrated weather triggers, leveraging the Dv360 and Samsung CTV partnership. With an innovative approach, we ensured to deliver unprecedented reach with commendable frequency, showcasing our commitment to innovation. We are thrilled about our partnership and dedicated to continuing to deliver more innovations in upcoming projects.”
Prabhvir Sahmey, Senior Director, Samsung Ads commented,
“Leveraging the unique capabilities of CTV can help marketers create more relevant campaigns that reach consumers in the right moments. This innovative approach by Amnet and Bosch shows the market how powerful CTV advertising solutions can be leveraged to create a memorable moment for consumers.”
