Mohit Jagtiani, Ex Google Senior Executive introduces “Next Narrative” with Simran Hoon as Partner
Maintaining a fresh narrative is crucial for brands, creators, and platforms amidst the clutter of digital media. Expanding upon this, Mohit Jagtiani, a former Google Senior Executive, has introduced “Next Narrative,” in partnership with Simran Hoon, a former QYOU Media and Viacom18 employee. The modern media company Next Narrative is dedicated to assisting creators in expanding their audience and earning more money while achieving business objectives for brands.
Next Narrative – a new branded content company
Next Narrative is a media company that helps creators achieve business goals for brands while increasing their reach and revenue. The company’s goals are to create intellectual properties and branded content in both short and long form. Its main objectives are to comprehend consumer preferences, help brands connect with their audience, and assist creators in developing their narratives.
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ABC’s of digital storytelling
Next Story discusses the fundamentals of digital storytelling.
● Audience: Next Narrative is aware of the preferences and driving forces of consumers and works to facilitate meaningful connections between brands and creators.
● Brands: It benefits brands looking to engage consumers with meaningful narratives.
● Creators: It seeks to assist sincere creators who have a love for telling moving stories.
Next Narrative wants to concentrate on creating brand loyalty regardless of the medium—podcasts, creator collaboration campaigns, or episodic television shows. The company, led by Mohit and Simran, creates engaging content with the goal of helping brands achieve their objectives. Creators are now major media figures with devoted followings. The goal of Next Narrative is to collaborate with these small and large influencers and creators who can authentically bring brand stories to life.
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Here’s what they said
Jagtiani, Founder and CEO, Next Narrative, said,
“There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. A very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative.”
Hoon, Partner, Next Narrative, added,
“Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges. ”
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