IAB MENA Announces New Board for 2024-2026 Term
The IAB MENA announced the new Board for a two-year term for the 2024–2026 period. The announcement was made during its General Assembly on February 21 of this year. Fourteen companies representing agencies, tech platforms, and publishers/sales houses make up the new Board.
- GroupM, Havas Middle East, MCN, Omnicom Media Group, Publicis Media Groupe
- Amazon, Bytedance, Google, Snap
- BackLite Media, Choueiri Group, MBC Group, Rotana Media Service, WGroup
IAB MENA elects new Chair and Vice Chair
In their first board meeting, the new board members re-elected Michael Malkoun, Chief Growth Officer of Choueiri Group, as Chair of the Board. Furthermore, Christos Solomi, Chief Digital Officer of Omnicom Media Group, was elected as Vice-Chair of the Board.
Previous year’s discussions and moving forward
The board expressed gratitude to outgoing Vice Chair Mohamad Itani for his support and commitment to the IAB during his term. He moves to a different position within Amazon. The association’s members had the chance to hear about the highlights of the previous year and discuss the next steps for 2024 during the General Assembly.
It contains recommendations, analyses, updates, and reports from ten distinct task forces, each comprising about 150 employees from member companies. These teams work together to solve problems and broaden their understanding of particular channels. Moreover, they foster the professional growth of those in our industry.
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Here’s what they said
Mohamad Itani said,
“I want to congratulate Michel and Chris for their election and I’m confident that they will continue to drive the momentum the IAB has established over the past couple of years”
Michel Malkoun added,
“2023 was a bumper year for the IAB MENA in terms of outputs, impact and growth. This gives us a fantastic base on which to build and I’m excited that we will be able to accelerate our efforts to drive deeper, more localised knowledge and insights for our community, while giving our members more opportunity to lead initiatives.”
Christos Solomi stated,
“2024 is likely to be a landmark year of change for the industry, in part due to cookie-deprecation, but I’m confident we can both prepare our region for the challenges to come and support the growth of new channels and opportunities.”
Ian Manning, IAB MENA Executive Director commented,
“The IAB MENA continues to go from strength to strength. This is testament to the members dedication and the board’s determination to make digital marketing in MENA world class. I’m thrilled to be working with Michel and Chris on delivering our vision and on driving growth opportunities for the region.”
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