Nexxen, Stagwell team up to accelerate seamless audience discovery for marketers
Singapore – Global marketing and communications group Stagwell and global advertising technology company Nexxen has announced that they are teaming up to to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.
The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools.
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Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation.
Mark Penn, chairman and CEO at Stagwell, said, “As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients. Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximise their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”
Meanwhile, Ofer Druker, CEO at Nexxen, commented, “Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results. Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”
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Reuters Partners with The MediaVantage for ME Advertising Reach
Reuters, one of the biggest news organizations, and The MediaVantage, a worldwide media representation firm in the Middle East, have announced a new partnership. The collaboration will enable The Media Vantage to represent Reuters in the Middle East. It will offer Middle Eastern brands marketing and advertising reach options. Reuters is a business, financial, and international news supplier established in 1851 and produces content with more than 2,500 journalists in 200 locales. They operate in accordance with independence, integrity, and freedom from biases as set forth by the Thomas Reuters Trust Principle. Campaign Middle East reports that the agreement between MediaVantage and Reuters will expand the latter’s total media offering.
What are the benefits for Middle Eastern brands?
By doing this, The MediaVantage will give regional brands direct access to the broad range of marketing and advertising options offered by Reuters. It will give brands the ability to successfully increase their worldwide marketing and advertising reach and influence.
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Here’s what they said
As reported by Campaign Middle East, Dan Qayyum, General Manager Media & Sales, The MediaVantage said,
Brands and advertisers across the Middle East can now leverage Reuters legacy of excellence and unparalleled reach. We are excited to facilitate a seamless connection between our clients and Reuters advertising and marketing solutions, its content studios, and its engaged global audience of more than 52 million on Reuters.com and 54 million on social media.
Preya Shah, Head of Digital Sales EMEA & APAC, Reuters said,
The Middle East is an important market for Reuters, and we’re excited to work with MediaVantage to offer innovative ways to reach an influential audience that delivers real impact. Our award-winning journalism provides the ideal environment for marketers in the region to share their message, connecting them with senior professionals all over the world.
The MediaVantage and TIME partnered earlier this year to become sole representatives for each other’s properties. These include TIME newsletters, TIME.com, TIME.com magazine, TIME’s social media platforms, TIME signature events, and its exclusive media studio “Red Border.”
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