PayPal unveils new leadership to drive creation of advertising platform
Global financial services company PayPal has announced a new roster of new leadership appointment following the company’s goal of creating an advertising platform as well as strengthening the company’s consumer value proposition. The new leadership appointments include Mark Grether as SVP and general manager at PayPal Ads and John Anderson has joined as SVP and general manager for consumer group.
Both Grether and Anderson will report to Diego Scotti, EVP and general manager for consumer group and global marketing & communications at PayPal.
Grether has been a leader in the advertising industry for more than 20 years. He joins PayPal from Uber, where he was recently the vice president and general manager of Uber Advertising. Prior to Uber, he led the product strategy for Amazon’s advertising business, and he served as CEO of Sizmek, one of the largest independent advertising platforms globally, which was sold to Amazon in 2019. He was also the co-founder and global COO of WPP’s Xaxis, which became a leading programmatic media company.
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Scotti said,
“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small. I’m thrilled to have Mark join our team and lead this important work,”
Meanwhile, Anderson has spent over 20 years at the intersection of technology platforms and payments. He will be accountable for PayPal’s consumer business, including product strategy for PayPal and Venmo globally. Anderson joins PayPal from Plaid, where he was head of product and payments. Prior to Plaid, he spent a decade at Meta in numerous product and leadership roles, including head of product for Oculus, head of Facebook Japan, and head of product and operations teams for payments, commerce, and risk.
Scotti said,
“John brings strong experience in developing groundbreaking, personalized consumer experiences to PayPal, which will drive relevance of our brands, fuel our innovation pipeline, and give more reasons for consumers and merchants to choose PayPal,”
The advertising business, which will include PayPal’s advanced offers platform, will use customer insights to build a dynamic, truly personalised platform that will drive better advertising spend performance for merchants while delighting consumers with compelling offers.
