Madison Media Alpha Appointed As Media AOR for Sun Neo
Madison Media Alpha, a Madison World division, recently won the Media Agency Of Record (AOR) of Sun Neo Hindi GEC. The agency has been employed by Sun Network’s Sun Bangla and Sun Marathi channels.
Sun Neo Hindi GEC is the newest addition to the top broadcaster Sun TV Network. It is the network’s first Hindi channel and aims to establish Sun TV Network as a dominant force in the country’s television market.
Madison Media Alpha is a division of Madison World, an in-house group of communication agencies in India that was founded in 1988. It manages media buying and planning for a number of clients, including McDonald’s, Lodha, Asian Paints, Godrej, TVS, Raymond, CEAT, Pidilite, and Bajaj Electricals. Madison World served 500 advertisers last year through its 11 units.
Here’s what they said
Speaking on Madison’s appointment, Sun TV Network’s official spokesperson commented,
“We are delighted to launch Sun Neo, our flagship Hindi General Entertainment Channel across Hindi speaking markets. We have been currently partnering with Madison on other channels and look forward to leveraging their expertise to make Sun Neo, a household name across the Hindi heartlands of India.”
Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha commented about the newest association,
“Madison’s long-standing association with Sun TV Network is a testament to the strong bond we have developed over time. With Sun Neo Hindi GEC now appointing us as their Agency on Record, we are committed to delivering impactful media solutions that will elevate the brand’s awareness in Hindi markets.”
Read More: ASCI ACR: 98% of Overall Ads Violated the ASCI Code, Required Modifications
