UM MENAT Appoints Susana Tsui Fitzpatrick as CEO UM UAE
Wednesday 3rd July 2024, Dubai, UAE: UM has appointed Susana Tsui Fitzpatrick as CEO, UM UAE, as part of the global network’s strategic initiative to enhance MENAT’s prominence as a growth region for international brands.
Susana is an award-winning leader and innovator in the global advertising and marketing industry, renowned for her strategic vision, expertise in driving growth and digital transformation, and commitment to fostering a positive corporate culture.
With an impressive track record of leadership within major agency networks, Susana has held key executive roles across Asia Pacific and the UK, including CEO of PHD Asia Pacific, CEO of Dentsu International China, and most recently, Chief Growth Officer at EssenceMediacom UK. Her extensive international experience equips her to inspire and lead, driving business success and growth while enhancing brand value for multinational clients and ensuring local nuance.
“We are thrilled to welcome Susana to our team. She brings a wealth of global experience in product, people, and partner management. I am excited about the remarkable achievements we can accomplish together for our clients and our agency,” said Joe Nicolas, CEO, UM MENAT.
Given the UAE’s pivotal role within UM’s regional strategy, Susana’s newly established role will focus on cultivating top-tier talent, driving business growth for UM clients, and leveraging innovative product development to further cement UM’s position as the market leader.
“I am delighted to join UM at this pivotal moment to lead the UAE business. With our talented and dynamic team, we are poised to drive strategic growth for both our global and UAE clients. My vision is to infuse creativity and vibrancy back into media conversations that have long been dominated by tech and data. By reintroducing color into our work, we will highlight the diverse and innovative aspects of our industry, “ said Susana, CEO, UM UAE. “There is no better place to lead this transformation than in the UAE, renowned for its forward-thinking and dynamism,” she added.
In addition to her executive roles, Susana is the founder of Cambridge Coaching Studio, a bespoke practice dedicated to nurturing talent in advertising. Through personalized private coaching, she helps clients rethink their career trajectories, design comprehensive growth plans, and navigate industry challenges. Her approach fosters confidence and clarity, empowering individuals to achieve their full potential in the advertising industry.
* #1 media agency in the region for the 7th consecutive year as per the latest RECMA Middle East Report 2024.
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UM MENAT Strengthens Leadership Team with Two Key Appointments
Thursday 14th March 2024, 12:30 pm GST. Dubai, UAE: UM MENAT has bolstered its leadership team with the promotion of James Dutton to Chief Product Officer and Mohammad Mannaa to CEO of KSA.
James Dutton, previously serving as Regional Director – Digital, will now lead the charge in enhancing UM’s product roadmap and delivery for clients, partners, and internal teams. He will drive the development of UM’s transformational product agenda, overseeing strategy, client solutions, digital services and global integrations of partnerships and enterprise solutions to drive client growth across the region. Dutton’s focus will encompass the expansion of new specialist service areas in international client expansion, gaming, and AI solutions development.
Mohammad Mannaa, formerly the Managing Director of KSA, will now lead the KSA team in driving UM’s growth agenda, which includes technology, innovation, and performance across various portfolios. This strategic move aligns with the agency’s vision for significant expansion in the Kingdom in 2024 and beyond.
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Commenting on their new appointments, James Dutton said: “The media industry is moving faster than ever, and so I’m very excited to be expanding my remit into helping UM and our clients navigate the complex media, data, and technology solutions available in achieving growth goals through the development and expansion of our extensive product solutions. More than ever, we need to look how automation is playing more of a role in media deployment and optimisation, to understand how to make decisions that really matter in media.”
“I am thrilled to lead our talented team at UM in Saudi Arabia. Together, we are committed to collaborating with clients and partners to deliver impactful campaigns that resonate globally. Our focus is on pushing boundaries, elevating brands, and shaping the future of media through innovative storytelling, while leveraging cutting-edge technology,” said Mohammad Mannaa.
Joe Nicolas, CEO of UM MENAT, said:
“As we navigate the evolving media landscape, we remain steadfast in our mission to not only adapt, but thrive in the face of change. Both James & Mohammed have continuously proven their expertise and leadership in driving innovation and building capabilities. With these newly established roles, we are poised to deliver exceptional value to our clients across the region.”
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