Vinay Hegde Elevated to CEO – Investments at Madison Media
Vinay Hegde has been promoted to Chief Executive Officer-Investments at Madison Media, a division of Madison World. Hedge has over 25 years of experience and has been the Chief Buying Officer at Madison Media for nearly 8 years. He previously spent more than ten years managing purchasing for the Unilever division at Mindshare Fulcrum. Besides working at Starcom, HTA, and Percept, he was also Director of Revenue Strategy at Disney.
Madison Media elevates Vinay Hegde to CEO – Investments
According to RECMA, Madison Media, the biggest in-house communication agency in India, is the fourth-largest independent media agency globally. With a Dominant score, Madison Media has also been at the top of RECMA’s qualitative ranking chart for the past four years.
Madison Media handles media planning and buying for major brands such as Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, and many more. Madison World was founded in 1988, and Madison Media is a part of it. Madison World served 500 advertisers last year through its 11 Units.
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Here’s what they said
Vikram Sakhuja, Group CEO, Madison Media & OOH, said,
“He (Hedge) has been a proven performer over the years, whose has leveraged his deep understanding of the media domain and buying analytics to deliver scaled advantage in Buying. As CEO Investments, I have no doubt that under his leadership Madison will deliver best-in-class returns on clients’ media investments.”
Vinay Hegde, CEO, Investments, shared,
“It’s a privilege to lead such a talented team and drive strategic investments that will propel our client’s business to a greater success in the media landscape.”
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GroupM Strengthens India Operations with Appointment of Praseed Prasad as Chief Growth Officer
India, 03rd July 2024: GroupM India, WPP’s media investment group, today announces the appointment of Praseed Prasad as Chief Growth Officer. In its newly created role, Praseed will lead GroupM’s growth, marketing and communications. The role is further designed to accelerate GroupM’s growth and strengthen its position as the industry’s leader in media investments and marketing partner.
In his new role, Praseed will oversee strategy and operations for GroupM’s business development, growth, marketing, and communications to clients, employees, and industry audiences. He will work closely with the agency and GroupM leadership to identify growth opportunities, develop integrated solutions that leverage the skills and expertise of the industry’s deepest bench of talent, and effectively communicate GroupM’s value proposition.
Praseed, returning back to GroupM, brings a wealth of experience to this position. Prior to joining IceCream Labs in 2015, he held key roles within GroupM, including heading Digital Trading and overseeing digital investments for all GroupM clients. His diverse background also includes stints at Flipkart, where he ran the Ads Agency Business and led Media and Partnerships, as well as at Google, where he managed Media Operations for EMEA markets and later ran the Google APAC Agency and Partner business.
Prasanth Kumar, CEO – GroupM South Asia said,
“It is great to have Praseed back to GroupM as Chief Growth Officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.”
Praseed Prasad, Chief Growth Officer – GroupM India said,
“I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards. Am excited to collaborate with all the agency teams to help drive our clients’ business impact and deliver them exceptional growth.”
Praseed will be based out of GroupM’s Bangalore office and report into Prasanth Kumar, CEO – GroupM South Asia.
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GroupM Elevates Ashwin Padmanabhan to Chief Operating Officer, GroupM South Asia
India, 02nd July 2024: GroupM, WPP’s media investment group, today announces the elevation of Ashwin Padmanabhan as Chief Operating Officer for South Asia.
Ashwin will now oversee a streamlined structure that brings together GroupM’s extensive and diversified key practices. This includes Influencer Marketing, Content, OOH offering and Nexus. Investments, Trading, Partnerships, Motion and Entertainment will continue to be part of his portfolio. Ashwin’s strategic vision will play a pivotal role in seamlessly integrating GroupM’s diversified services, to develop and deliver a best-in-class solution that unlocks value for clients and GroupM.
As the current President of GroupM Investments, Trading, Partnerships, Motion and Entertainment Ashwin’s commitment to innovation and process-driven excellence has solidified GroupM’s position as a leader in client-centric and technically advanced media solutions.
Prasanth Kumar, CEO – GroupM South Asia said,
“Ashwin’s deep understanding of client requirements and industry ecosystems and his proven track record ensures a seamless alliance across respective domains. He will continue to drive synergies across multiple practices emphasizing simplicity and consolidation to consistently deliver outstanding client work.”
Ashwin Padmanabhan, Chief Operating Officer – GroupM South Asia said,
“Clients today are looking for bespoke operating strategies that help transform their businesses and GroupM has always been an architect of new approaches when it comes to its clients. I look forward to working with our teams to drive long-term success for brands, bringing effectiveness and optimization to our services that generate enduring impact.”
Ashwin will continue to be based out of Gurgaon and report to Prasanth Kumar, CEO – GroupM South Asia.
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