AdInMo and Fintech ZBD Partner to Bring Bitcoin Rewards to Gamers
AdInmo recently launched a technical partnership with ZBD, a well-known fintech business that gives developers and gamers quick Bitcoin rewards. Both players and mobile game producers will benefit from the partnership’s opening up of an intriguing novel universe of revenue opportunities. The immersive in-game ad formats and rewarding ad tech solutions it offers raise the standard further. Due to innovative cooperation, players can now be compensated for watching in-game videos and immersive display advertisements.
AdInMo’s immersive in-game ad format
AdInMo’s InGamePlay brands are integrated right into the action, improving the player experience while providing hundreds of developers with non-interruptive money. Now, thanks to ZBD’s Bitcoin Lightning technology, developers and publishers may pay out small amounts of real Bitcoin to their players as in-game ad money. Rewarded InGamePlay advertisements from AdInMo combine well-liked reward monetization strategies with cutting-edge in-game formats to further boost user retention.
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The new in-game ad format for developers
Participants in AdInMo’s developer community beta program can already access the new format. As a part of the beta program for the developer community of AdInMo. As it is already a part of AdInMo SDK, no further integration is needed. Developers can easily decide how they wish to distribute the proceeds to their users by enabling Bitcoin rewards for their games. In-game advertisements sponsor incentives directly, so the primary gameplay experience remains the same.
Image credit- AdInMo
Ludo Zenith’s ZBD Integration
After including ZBD rewards, Square Enix’s Ludo Zenith had an ARPDAU boost of 82%, and Fumb Games’ Bitcoin Miner saw a more than 10-fold increase in day 30 user retention. By collaborating with AdInMo, ZBD can now enhance its current strategy to assist mobile games’ monetization and retention by rewarding player attention to the gaming itself rather than during interruptions in play.
Here’s what they said
Kristan Rivers, Co-Founder and CEO of AdInMo said,
We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first. ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarded InGamePlay to market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo it’s a win-win-win.
Ben Cousens, Chief Strategy Officer at ZBD commented,
The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game. The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free-to-play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.
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InMobi And Anzu Partners To Bring Programmatic In-Game Ads To APAC Region
InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth has revealed a partnership with in-game advertising solution Anzu to provide its advertisers with direct access to Anzu’s global mobile programmatic inventory.
Anzu’s award-winning in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats that sit on 3D objects like roadside billboards, stadium banners, and buildings. The ads are designed to complement the gameplay, respect gamers, and in many cases, make the gameplay experience more realistic.
The Anzu platform integrates with HUMAN for fraud detection; Comscore, Lumen, and Nielsen for brand lift measurement; and Kochava for data enrichment. Anzu and Moat have also brought in-game viewability measurement for the first time to the market, allowing InMobi’s advertisers to see in-game metrics when programmatically displaying ads in-game.
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Reaching out to the APAC region
Anzu’s SDK will now be available to InMobi-partnered game developers, including Ubisoft, MyGames, and Sir Studios
Itamar Benedy, Co-Founder and CEO of Anzu said,
“I’m excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents. InMobi’s expertise and vast advertiser network, combined with their knowledge of the APAC landscape, will help supercharge our solution within this market. There are more gamers in APAC than anywhere else in the world, and our solution will help brands to reach them in a non-disruptive, brand-safe way that compliments the gaming experience.”
InMobi’s direct connections with demand-side platforms around the globe and direct supply to Anzu’s global inventory help advertisers take advantage of these ad experiences via optimized supply routes. InMobi will be able to open up an array of mobile games across a wide range of genres with Anzu’s inventory, allowing advertisers to reach players in immersive environments.InMobi will be able to offer an array of mobile games across a wide range of genres with Anzu’s inventory, allowing advertisers to reach players in immersive environments.
Kunal Nagpal, Senior Vice President and General Manager of Publisher Platform and Exchange at InMobi said,
“InMobi’s preferred in-game advertising partnership with Anzu, co-funded by the world’s largest advertising agency WPP, allows our clients to seamlessly connect with gamers through integrated, non-disruptive ads.This partnership is beneficial to all parties, with new features and the goal to drive connections between consumers and brands with Anzu’s premium technology.”
New mobile game downloads have risen by 45% from pre-pandemic levels since the Covid-19 pandemic onset. In APAC, gaming app consumption has doubled year over year, indicating a shift toward making gaming a part of everyday life. The mobile-first region is known for its strong preference for smartphone gaming with on-the-go convenience and entertainment – resulting in over 1.5 billion mobile gamers. With the rise of the metaverse and the thriving communities in the region, gaming gives marketers a clear, accessible path to the metaverse to reach their audiences effectively.
InMobi recently launched its independent mobile mediation platform, Meson, to allow publishers to control and manage their data and monetization.
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