Kenvue Appoints Global Creative Agencies
Kenvue, the consumer division of Johnson & Johnson’s healthcare group, has expanded its global agency roster to include FCB from Interpublic Group and BBDO from Omnicom. The two agencies had previously worked with Johnson & Johnson, but this is believed to be their first appointment since Kenvue separated from Johnson & Johnson in August, becoming an independently owned company. Listerine, Benadryl, Neutrogena, Calpol, and Johnson’s Baby are among the brands it sells.
Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.
It is understood that while the agencies are now aware that their names are on the roster, they are not yet aware of the specifics of how the business will be divided. It seems likely that each will handle multiple brands. According to a US Kenvue representative, BBDO and FCB were “awarded work across select Kenvue brands” when they confirmed their hiring.
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Kenvue expands its global agency roster
While the agencies are now aware that their names are on the roster, they do not yet know how the business will be divided. It appears likely that each will take care of several brands. BBDO and FCB were “awarded work across select Kenvue brands” when they confirmed their hiring, according to a US Kenvue representative.
Here’s what they said
The statement said
“We remain focused on driving a meaningful impact on the lives of consumers we serve every day and look forward to partnering with these respected creative agencies to do so.”
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Wavemaker wins media mandate for $20 million Allianz account
Wavemaker won the $20 million-rated media mandate for insurance group Allianz. The global pitch saw the company aligning its media operations within GroupM. GroupM has been appointed as the global media partner. Australia’s Spark Foundry by Publicis Groupe, did not take part in the global pitch. PHD made it to the last round of pitching. Wavemaker has had a fantastic year, highlighted by this most recent victory. At the end of November, the agency was named B&T’s Media Agency of the Year, in addition to winning several new accounts.
GroupM reappointed as a global media partner
WPP’s media investment group, GroupM, has been reappointed globally as the media partner. Various GroupM agencies are handling the account both globally and market-by-market. Mindshare is poised to take the lead in two-thirds of markets and throughout the world. Allianz will still receive services from EssenceMediacom in the nine foreign markets where it was the incumbent. The company will receive support from mSix&Partners in Germany, the home base of Allianz. The company also uses Omnicom, Publicis agencies, and Jellyfish as non-GroupM players.
Responsibilities as per the media mandate
The mandate includes full-funnel media strategy, planning, purchasing, and campaign execution. Allianz chose GroupM and its agencies because they could provide deep market-level expertise to support local teams in navigating the complexity of the market while also coordinating efficient and consistent media performance globally.
Here’s what they said
Allianz SE’s head of global brand management and marketing, Christian Deuringe said,
With the new partnership, we are able to deploy our One-Brand strategy perfectly and connect with our customers in an even more relevant way across the entire customer journey. The new set-up combines the strengths of globally managed strategies with tailored roll-outs in local markets. We also expect significant synergies through more standardized processes and performance measurement.
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