SMART Bazaar Unveils a Heart-warming Father’s Day Film – #KarmSePita
In celebration of Father’s Day, SMART Bazaar released a touching new film, #KarmSePita. This heartfelt tribute explores the often unspoken, tender side of fatherhood, highlighting the emotional impact a father’s love and values have on his children.
Fatherhood is frequently portrayed as a role of provision and leadership. However, the quieter aspects—the unwavering dedication, silent sacrifices, and boundless love—are what truly form a deep bond between a father and his child. #KarmSePita delicately captures these moments, showcasing the profound connection.
The film eloquently illustrates that a father’s love intertwines with the values he instils, the lessons he imparts, and the affection he generously gives, even if he has to go above and beyond.
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Here’s what Damodar Mall, CEO of Reliance Retail Value Format, expressed, “A father’s love is often equated with tough love, but it’s the tender moments between father and child that truly strengthen their bond. Through this film, we aim to highlight this softer side and inspire reflection on the immense influence fathers have on our lives.”
Mr. Lalatendu Panda, Sr VP & Chief Marketing Officer- Reliance Retail format (Grocery), shares, “With “Karm Se Pita”, we aimed to craft a film that touches hearts and evokes reflection on the profound influence of fathers. This film is a heartfelt homage to dedicated fathers, exploring the unspoken bonds and the deep impact of a father’s love on a child’s life.”
Chandni Shah, CCO of FCB Kinnect– “We’re passionate about crafting films that resonate with viewers on a deeper level. But with #KarmSePita, we wanted to do something even more profound. We wanted to delve deeper, exploring the multifaceted nature of fatherhood. The film’s beauty lies in its ability to capture the universal language of love between father and son. Through #KarmSePita, we hope to inspire viewers to see the richness and diversity of father-child relationships, reminding them of the beautiful ways these bonds are formed.”
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This Father’s Day, Zing Celebrates the Unseen Coach in Our Lives with #DadMyFirstCoach
Mumbai – June 14, 2024 – This Father’s Day, Zing is proud to unveil its latest campaign, #DadMyFirstCoach, celebrating the unique and invaluable role that dads play in our lives. More than just providers and protectors, dads are often our first coaches, offering unwavering support and cheering us on through life’s many challenges. These silent champions find joy in their children’s small victories, knowing these moments pave the way for greater triumphs. Zing’s new video beautifully captures the essence of fatherhood, highlighting the special ways dads express their love and support. They are our first coaches, biggest fans, and silent cheerleaders, always there to guide us toward success. This heartwarming tribute shines a light on the unsung heroes who shape our lives.
Pankaj Balhara, Business Head at Zing, shared,
“Most of us wouldn’t be where we are today without the guidance and support of our fathers. They are the silent spectators who watch our every move and guide us quietly, helping us become the best versions of ourselves. This Father’s Day, we are highlighting the often-unacknowledged role dads play in shaping our skills, resilience, and character – essentially, being our first coaches. Sometimes, the most significant victories come from the sidelines, by cheering on our children and celebrating their achievements. This video is a tribute to those dads who find their happiness in their children’s success.”
Join us in celebrating these remarkable role models this Father’s Day. Watch the #DadMyFirstCoach video and share your stories of the amazing dads who have helped you win in life. Let’s honour the silent champions who win by watching us win.