Dubai-based DOOH provider Elevision Expands to the UK
Elevision, a provider of Digital-out-of-Home (DOOH) media solutions, has announced plans to expand into the United Kingdom. For the first time in the UK, the Dubai-based company will install digital advertising screens in residential building elevators.
Elevision Launches in the UK
With another 30 signed and prepared to be fitted, Elevision has already signed and installed its digital screens in 63 buildings. According to the company, there are “hundreds more” in the works. The expansion plans of the digital screen provider entail a phased rollout of screens. Before branching out to other cities across the nation, it will initially concentrate on London. The expansion takes place at a critical juncture as the UK’s Digital-Out-of-Home sector continues its astounding ascent, with overall spending expected to soar to a record-breaking £841 million in 2023.
Investments in digital display
According to IAB Forecasters, continued investment in digital displays will drive three-quarters of out-of-home ad spending to digital by 2027. Elevision has offered cutting-edge digital out-of-home advertising assets and efficient tenant communication solutions since its 2011 launch in Dubai.
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The LCD screens in Elevision’s elevators will draw residents’ attention in a “distraction-free” setting. Additionally, it will have a tool that lets property partners view the Elevision remotely. To keep locals informed and involved, the CommConnect platform will produce, upload, and display significant community messages in real time.
Here’s what they said
As reported by Campaign Middle East,
Elevision’s CEO, Niall Sallam said,
“Our journey from the heart of the UAE, to the bustling residential communities in London marks a significant stride in our commitment to providing world class media solutions. We believe in creating unique and impactful advertising opportunities that not only meet the needs of advertisers and media agencies but also empower property partners with effective resident communications solutions.”
Jamie Ball, the newly appointed UK Managing Director, shared his enthusiasm for the venture, stating,
“The UK is a dynamic market with a growing appetite for cutting-edge media communication solutions. Elevision’s unique approach to DOOH, coupled with our commitment to effective resident communications, positions us as a pioneer in the industry. We look forward to building meaningful partnerships and delivering unparalleled value to our clients in the UK.”
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