Disney Star Network Debuts Contextual Ads on its Hindi Movie Channels
Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This fully in-house developed product gives advertisers the chance to present viewers with highly targeted and interesting advertisements. Disney Star Network is transforming the way businesses interact with their audiences by placing strategically placed advertisements that are contextually relevant to the content being watched.
Disney Star Network places contextual ads on Hindi movie channels
Contextual advertisements provide advertisers with an innovative and effective way to connect with their target audience, which benefits all parties. This solution offers a more efficient and scalable approach by streamlining the process in comparison to traditional contextual ad creation. The product also offers the capability to use BARC ratings to gauge each contextual ad’s exposure, which offers insightful data on ad performance.
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Here’s what they said
Dev Shenoy, head – Entertainment Ad Sales, Disney Star said,
“Contextual ads are a game-changer for advertisers, allowing them to reach their target audience with unparalleled precision and effectiveness. This cutting-edge solution will not only boost viewer engagement but also provide valuable performance insights to advertisers. This package can scale as high as 1000 spots per month, which is 2x-3x of any regular FCT campaign. This approach is unique in the television space as it combines building strong brand associations while reaching maximum audience, effectively addressing multiple brand objectives such as awareness and salience.”
Rajiv Dubey, senior GM, head of Media, Dabur India, commented,
“At Dabur, we are known to create and spread awareness for causes that need attention! Tobacco chewing is a major Hazard and hence World NO Tobacco Day was an important day to alert our audiences of this hazard. We associated with Star Gold for the first ever-contextual messaging product, which created a pinpoint accurate impact for this messaging. This association proved to be truly effective just the way we love our association with the consumers.”
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