Dailyhunt MENA and SRMG Join Hands for News Transformation
Dailyhunt MENA has recently established a strategic partnership with the esteemed Saudi Research and Media Group (SRMG). This collaboration signifies a significant expansion for Dailyhunt MENA within the MENA region, with the promise of elevating the Arabic media landscape to new heights. Through this alliance, there is a focused effort to enhance content offerings via Xpresso, a feature that delivers news in a story format, and Dailyhunt MENA, opening up lucrative business opportunities for the latter’s partners. This development stands as a noteworthy advancement in ongoing efforts to solidify a robust presence in the region.
As a technology-centric enterprise, Dailyhunt utilizes the power of artificial intelligence and machine learning to curate personalized feed suggestions for its users. The analysis of user engagement metrics, including click-through rates and time spent on content, enables Dailyhunt to continually refine its content curation strategies, ensuring they align seamlessly with user expectations. This commitment to leveraging advanced technologies highlights Dailyhunt’s dedication to delivering a tailored and engaging experience to its user base.
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Beyond Linguistic and Geographical Barriers
This collaboration positions Dailyhunt MENA as a key player in catering to its extensive user base, exceeding 350 million active monthly users across India and MENA, through the integration of SRMG’s publications. This will enhance user experience by providing them a platform for quick updates on local and global occurrences. Daily MENA will provide a comprehensive news ecosystem to a diverse user community.
The increasing mobile penetration in the MENA region presents a golden opportunity for innovative content delivery. Dailyhunt MENA is not only poised to promote SRMG’s Arabic content in the MENA region but is also set to expand its reach with content in English, Malayalam, and Urdu, specifically catering to the Indian subcontinent. The collaborative efforts with SRMG and the focus on linguistic diversity position Dailyhunt MENA as a frontrunner in delivering a seamless, localized, and enriched news consumption experience for users across the MENA region and beyond.
And what they said
As quoted by Campaign Middle East, Shekhar Iyer, Director and General Manager of Dailyhunt MENA, said:
“The amalgamation of SRMG’s content within Dailyhunt will enrich the MENA audience experience and align with their language needs, especially Arabic. This venture underscores Dailyhunt’s dedication to eradicating language barriers and delivering extensive news coverage to its multifaceted user community.
He further added
“It heralds an era where quality journalism surpasses geographical and linguistic confines, becoming universally accessible through the power of technology. This is a stride towards fostering a well-informed and interconnected global society, where content is not just passively consumed but actively experienced in novel and meaningful ways.
With AI and ML, we can revolutionize content curation by automating and optimizing various aspects of the process, resulting in a more tailored and engaging user experience.”
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