Hoppr, A Unique CTV Platform, Establishes Partnership With MiQ In Singapore
Key points of note:
- Hoppr’s CTV platform delivers ultra-premium inventory with a ‘first in market’ guaranteed view of a TV ad.
- MiQ is Hoppr’s preferred managed service activation partner in Singapore.
- MiQ is on a mission to develop the most comprehensive Advanced TV (ATV) solution in the market. This mission has progressed in APAC with this new partnership.
- Together, Hoppr and MiQ will deliver solutions that are designed to solve one of the TV industry’s biggest challenges to date: fragmentation leading to a reduction in advertising reach across audience viewing.
- Both parties are assessing opportunities to expand their partnership to include the future launch of enhanced Advanced TV capabilities for Singapore across linear, streaming and YouTube.
- While Singapore is the first market, we expect Hoppr’s CTV platform to appear across households in Europe and US in the next 12-24 months.
- Announcement follows Hoppr’s partnerships with Magnite and Yahoo Advertising in 2024.
SINGAPORE – June 26, 2024 – MiQ, a programmatic media partner to brands and agencies, today announced a partnership agreement in Singapore with Hoppr, a connected TV (CTV) platform delivering ultra-premium inventory with a first-in-market guaranteed view. MiQ is Hoppr’s preferred managed service activation partner in Singapore.
Global programmatic media partner MiQ is on a mission to develop the most comprehensive Advanced TV (ATV) solution in the market. As part of its efforts, the company now has the world’s largest and most diverse TV data footprint, fuelling the industry’s most powerful TV intelligence. MiQ’s mission has further progressed in APAC with this new partnership. Hoppr’s patented platform uses audience behaviour and insights to deliver a guaranteed view of an advert on the largest screen in the home.
Together, Hoppr and MiQ will deliver solutions that are designed to solve one of the TV industry’s biggest challenges to date: fragmentation leading to a reduction in advertising reach across audience viewing. To enable brands to target the audience they want to reach, MiQ and Hoppr will allow advertisers to plan the audience and buy inventory that will deliver a guaranteed watch of their ad. The level of precision achieved ensures that advertising messages are delivered to the most relevant household audiences, maximising the impact and effectiveness of each campaign. Both parties are assessing opportunities to expand their partnership to include the future launch of enhanced Advanced TV capabilities for Singapore across linear, streaming and YouTube.
Read more: Hoppr, a unique CTV platform, selects Yahoo as preferred DSP partner in Singapore
James Parker, SEA Managing Director at MiQ, said,
“This partnership is an exciting step forward in bringing powerful Advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of Advanced TV – one of data driven video convergence across linear and streaming, that brings together the reach of TV with the targeting and performance of programmatic.”
Joe Prusz, CEO of Hoppr commented,
“The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an advert that will be consumed by an audience in its entirety”,
“We help advertisers access the hard-to-reach audience who aren’t watching linear TV. We share MiQ’s view of the future of Advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.”
Both MiQ and Hoppr have a shared vision in this age of Advanced TV, where data-driven video converges across linear and digital. This partnership follows MiQ’s recent global expansion of TV Intelligence to the UK and Australia, reiterating MiQ’s commitment to better the future of TV consumption and audience engagement.
Read more: Magnite Partners with Hoppr for Ultra Premium TV Inventory in Singapore
