Manila Times and Cedara Spearhead APAC Carbon Measurement Initiative
Manila, Philippines – June 4, 2024 – The Manila Times (TMT), in collaboration with Cedara, the Carbon Intelligence Platform, has announced a pioneering initiative to comprehensively measure advertising carbon emissions, becoming the first publisher in the Asia-Pacific (APAC) region to undertake such an endeavor.
TMT will tap Cedara, the leader in mapping emissions across the media supply chain, to leverage its cutting-edge software platform and data-driven approach to measure and reduce its carbon footprint according to industry standards.
TMT is starting with measurement of its digital media, with an eye towards expanding this initiative to its print business and ultimately examining holistic organizational emissions.
Already a leading proponent of sustainability with its expansive editorial coverage of the environment and climate change, TMT also hosts an annual conference on the topic, The Business Forum on Sustainability.
Dante Ang II, chairman and chief executive officer of The Manila Times said,
“We are thrilled to partner with Cedara in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions,”
“By harnessing Cedara’s expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility.”
Eric Shih, chief operating officer of Cedara said,
“We are delighted to collaborate with The Manila Times in their pioneering initiative to measure advertising carbon emissions,”
“At Cedara, we are committed to partnering with media organizations that prioritize sustainability and environmental impact. Together with The Manila Times, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future.”
About The Manila Times:
The Manila Times is a daily newspaper in the Philippines that delivers trusted, quality content in print and digital editions and for online and social media. It is the news source of choice for Filipinos worldwide. Founded on Oct. 11, 1898, it is the longest running English daily broadsheet still in existence in the Philippines. Visit our website, https://www.manilatimes.net/ and follow us on social media, @TheManilaTimes.
OpenX Partners with Cedara for Automated Emissions Measurement
One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., launched a significant relationship with Cedara, the Carbon Intelligence Platform. With this connection, OpenX became the first digital advertising firm to provide automated emissions measurement for campaigns. Furthermore, it decreases campaign emissions, tailors carbon emissions, and personalizes offset portfolio solutions for residual campaign emissions via Cedara’s platform.
Cedara Integration
With leading-edge technologies for measuring and reducing emissions both at the organizational level and in media distribution, this partnership leads the industry’s sustainability initiative. It combines Cedara’s media emissions reduction and balancing capabilities with OpenX’s status as the first Net-zero ad tech company.
Buyers will be able to:
- Align organizational emissions data with media buys.
- Access carefully selected and third-party certified projects.
- Achieve transparency and customization into how and what offsets are used through the establishment of tailored offset portfolios.
- Effortlessly integrate emissions from OpenX campaigns and measure them.
Read more: Magnite Partners with Scope3 to Enhance Advertising Sustainability
Omnichannel Emission
For marketers and the media supply chain, Cedara offers automated omnichannel emissions measurement and in-depth business data across organizational and campaign-level emissions. This agreement provides transparent and precise emissions measurement to provide customers with a genuinely sustainable path when combined with OpenX’s extensive media activity data.
Here’s what they said
Eric Shih, COO at Cedara said,
We are thrilled to partner with OpenX, as they have a long-term commitment to sustainability and are consistent innovators. Our partnership gives buyers an end-to-end, sustainable programmatic product that they simply can’t get anywhere else.
Joseph Worswick, VP of EMEA and Head of Global Sustainability at OpenX added,
With Cedara, we are able to offer an end-to-end solution that enables brands to measure the impact of their digital activity and provides control over and transparency into how and where quality offsets are used while delivering performance across our publisher portfolio. In keeping with OpenX’s commitment to our own emissions reduction, we’re excited to see more businesses successfully build sustainability solutions as it shows the demand from digital advertising is growing.
Read More: OpenX Launches ConteX: A Flexible, Contextual Advertising Marketplace
