Kofluence Introduces Its New Business Unit – ‘Rare Travel’
The ad-tech influencer marketing platform Kofluence has announced the opening of Rare Travel, its newest business unit. This platform will establish exclusive partnerships between leading travel influencers in various cities and leading brands. Brands will be incorporated by Rare Travel into captivating influencer travel stories.
Kofluence launches Rare Travel – a new business unit
This ensures that brands receive increased engagement and capture significant eyeballs instead of travel, catering to audiences seeking aspirational content. Several brands, including Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk, have already joined the Rare Travel experience.
As a full-stack marketing platform and connective marketplace, Kofluence provides performance metrics throughout the customer journey and was recently named one of Forbes’ Select 200 Companies with Global Business Potential. By acquiring a 10.77% stake in Kofluence, the board of Nazara Technologies granted Kofluence a strategic investment in January 2024. This investment was made as part of a share swap between the two businesses to launch a community and influencer-driven game discovery platform.
Read More: Disney Star Network Debuts Contextual Ads on its Hindi Movie Channels
Rare Travel’s pilot projects
Two of Rare Travel’s first projects were well-known influencer trips:
- Baku Exploration (June 26–July 1), in which top creators Tanya Sharma (IG: 3.5M followers), Ashish Bhatia (IG: 1.1M followers), Shivani Singh (IG: 840K followers), and others will discover the charms of Baku and share unique experiences with their large followings.
- South Korea Expedition: Influencers Ashna Zaveri (IG: 811K followers), Prabhat Chaudhary (IG: 1.2M followers), Niharika Tiwari (IG: 1.3M followers), and others will travel to South Korea at the same time to highlight the country’s opulent offerings and rich cultural legacy.
Read More: IPG in Talks with TCS to Sell Digital Marketing Agency R/GA
