Campaign Global Agency of the Year 2023 announces winners
Campaign Global Agency of the Year Awards 2023 took place recently in the UK. OMD EMEA and OMD Worldwide emerged victorious taking away the most prestigious of the awards, while White Rivers Media, the Indian Independent agency, was also among the list of the winners. Here is a list of the winners:
Winners at Campaign Global Agency of the Year
There were five reasons for Omnicom Media Group to rejoice. OMD EMEA won Best Network (Europe), and OMD Worldwide won the coveted Global Media Network of the Year. MG OMD (UK) won three awards, including Media Agency of the Year and Agency Leader (Media) for its CEO Natalie Bell.
Two other agencies took home three honors: Special from New Zealand, which won Creative Agency of the Year for the second year in a row, and VCCP (UK), which took home Integrated Marketing Agency of the Year.
On June 13, the Carlton Tower Jumeirah Hotel in London hosted a black-tie dinner event that drew over 160 guests from around the globe.
Rethink, an Australian company, won the media equivalent of Independent Agency of the Year (Creative) in the indies section, while Atomic 212°, an Australian shop, took first place in the indies. For the second consecutive year, Ogilvy emerged victorious in Global Creative Network, defeating DDB Worldwide, FCB, and McCann Worldgroup in the process.
A panel of global and regional chief marketing officers, chaired by seasoned global chief marketing officer Betsey Chung, who has held a variety of senior marketing and finance roles at brands like TD Bank Group, BMO, Aviva, and American Express, judges the global awards, which are in their fifth year of existence. PwC conducted an audit of the process.
White Rivers Media bags Silver in the Independent Digital Agency of the Year category
White Rivers Media offered creative solutions that were driven by their experience in producing and disseminating content across connected platforms. They were based on data from interconnected ecosystems. The agency’s research-based, tech-driven, and culturally-led creative strategies are driven by its “CulTech Curation Matrix.” In 2023 alone brought in over 300 campaign awards from the Indian advertising industry. Campaigns that are “strongly routed in regional and local consumer insights” won over the judges. Work on Coca-Cola with Indian creators served as an example of the agency’s strategy for localizing a worldwide brand.
Read More: WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.
Six Grands Prix have been awarded following a rigorous judging process and much deliberation by a super jury made up of all 12 regional jury chairs representing Asia-Pacific, Europe, Middle East & Africa, Latin America and North America.
Selected from 22 regional gold-winning entries, the Grands Prix showcase the best work of how marketers are driving growth across different sectors and audiences and for local and global brands.
India leads with two Grands Prix, both awarded to Leo Burnett Mumbai. Australia, Brazil, Spain and Sweden each win one.
The two Grand Prix won by Leo Burnett Mumbai includes a Cultural Impact Grand Prix for Whisper campaign and Use of Data Grand Prix for Lay’s campaign:
Cultural Impact Grand Prix: ‘Changing the education system to keep girls in school’ for Whisper by Leo Burnett, Mumbai, India
Feminine hygiene brand Whisper helped girls remain in school in India with an educational lobbying campaign that broke the taboos around menstruation. Society’s silence surrounding periods had resulted in their omission from school science books. Following the campaign, the Indian government has committed to adding in the missing chapter.
Read more: Goafest 2024 | Masterclass by Sujeet Kulkarni on ‘The Anatomy Of Effectiveness’
Commenting on the campaign, Kevin Mercer, Director, Brand Strategy, Expedia Group – UK, said:
“This campaign demonstrated a simplicity in its strategic thinking. Rather than directly advertise feminine hygiene products, it filled a gap in education about menstruation for young women and girls that the jury found incredibly smart. There was real care and craft in how Whisper and Leo Burnett got it to market, which made it a clear Grand Prix winner. A lot of things are happening around the world, like book bans and removing access to education and knowledge, and this is the sort of campaign that sets us up for a better future.”
Use of Data Grand Prix: ‘Democratising technology to help farmers fight climate change’ for Lay’s by Leo Burnett, Mumbai, India
To grow preference and penetration in India, potato chip manufacturer Lay’s created a data-driven initiative to protect its supply chain by helping farmers identify and respond to weather hazards to prevent crop loss. As a result, potato yields increased by 25%, boosting farmers’ income by $55/acre; preference grew 10bps and penetration grew by 8bps.
Sindhuja Rai, CEO, Wavemaker – Singapore, said:
“The Lay’s campaign is a powerful concept – leveraging their data has driven immediate value for farmers in their supply chain, but the potential if this technology were cascaded across the globe is immense. They Defined the objectives clearly and over-delivered on almost all KPIs. That, and the greater good this could do for humanity, made this a clear Grand Prix winner.”
The Grands Prix winners were first revealed today via The Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners, and will be available on 27 June.
Read more: DDB Mudra wins the creative mandate for Narayana One Health
Susan Irving, Chief Marketing Officer, Kruger Products, Canada, and Chair of the Global Grand Prix jury said:
“It was my privilege to lead such a disciplined, accountable jury that held work to the highest standards. Our decisions were guided by the data and the Creative Effectiveness Ladder and we were rigorous in seeking only to recognise those campaigns that unquestionably connected their objectives to strong results and demonstrated long-lasting impact for brands and society. Anyone awarded a Grand Prix by this jury is a true Grand Prix winner, the best of the best, and I congratulate them all.”
John Bizzell, Awards Lead, WARC, added:
“The six Grand Prix winners that our super jury lasered in on from the hundreds of entries judged this year are superb additions to WARC’s library of effectiveness and really set the bar for the quality of work brands and agencies need to create to compete for these awards. I’m excited to share them with the world and see what they inspire in the future.”
This year’s awards saw a total of 92 winners with 36 bronze, 34 silver, 22 gold awards presented across 5 regional awards shows and 6 Global Grands Prix. No Grands Prix were awarded in the Brand Purpose, Business-to-Business, Channel Integration, Channel Pioneer, Customer Experience nor Path to Purchase categories.
The WARC Awards 2025 will open for entries on 3 September. Register your interest.
Read more: FCB India ropes in Mayuresh Dubhashi as the new Chief Creative Officer
Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024 powered by One Show
08th May, 2024; Mumbai, India: Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director Response in Times of India Group and Tista Sen join as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.
Under Rahul’s leadership, the DDB Mudra Group became the first Indian agency to be crowned APAC agency of the year at Spikes Asia. The work from the agency has won 4 Grand Prix at Spikes Asia in the last 3 years.
In 2019, DDB Mudra became the first agency in the world to win the D&AD Impact Prize Fund. According to the 2021 Campaign Brief Asia ranking, DDB Mudra Group was ranked #3 in India. The WARC 2021 ranking of DDB Mudra was that of the #1 Effective Agency in India as well as Asia.
Rahul has had the privilege to judge in numerous shows across the world, he was also the Jury President for Press & Outdoor at D&AD ‘22.
Rahul Believes that creativity isn’t a department, it’s an attitude.
Avinash Pandey, CEO, ABP Network has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Broadcaster category.
ABP Network is India’s leading television and digital network with 4 TV channels running 24×7 on cable and satellite, serving in 8 languages on Digital, touching a total audience of over 265 million.
Avinash has over 28 years of experience in Media, news, Advertising and Digital.
Avinash is also the President of News Broadcasters & Digital Association (NBDA), President of International Advertising Association (India Chapter) and serving Director of Digital News Publishers Association (DNPA).
He is the Founding Director of ABP Studios, which has produced award winning films and TV series.
Avinash is a Delhi University Graduate and Post Graduate in History and an AMP from Harvard Business School.
Avinash has received numerous awards including CEO of the Year Award twice from ENBA.
Malvika Mehra has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Young Maverick Abby category.
In a career spanning 3 decades, Malvika has donned many hats across advertising and marketing. Leading the brand mandate as Chief Creative Officer at Grey and Dentsu, successfully partnering clients and building famous brands like Bingo! at Ogilvy and running her own independent venture, Tomorrow Creative Lab, Malvika has moved on to being an independent consultant and brand partner to CEOs & founders.
Currently, Creative Head, Marketing, Dinshaw’s Dairy Foods, Malvika was formerly Chief Creative Officer, Good Brands at the Good Glamm Group.
Malvika has been invited 3 times as juror by the prestigious Cannes Lions across the print, film and design categories. She has been part of other eminent global juries for advertising and design including Clio, Spikes Asia, Dubai Lynx, Kyoorius apart from Abby awards. Along the way, her work has picked up more than a 100 awards at shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius, The Abbys and The Effies.
Some of Malvika’s famous brand campaigns have been the launch of ITC Foods’ Bingo!, and her insightful work across Titan, Hutch, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell and the Indian Army.
The impact of her work and leadership has earned her a place among India’s ‘50 Most Influential People in Media, Marketing and Advertising’ (Economic Times – Brand Equity Agency Reckoner 2019), and the ‘Top 20 Creative Directors in India’ (ET, Brand Equity Agency Reckoner) twice in the past.
Sudha Natarajan, Director Response in Times of India Group has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Publisher category.
Sudha has had 25 years of learning experience, with 13 of them being in leadership positions, in marketing, advertising, and media organizations.
Sudha has been Director looking after a diversified revenue portfolio, including the Digital offerings for Bennett, Coleman & Co., the largest and most diversified media company in India, Sudha has served as the CEO of a large international agency network, Lintas Initiative Media (2nd largest, in India).
Sudha was voted as ‘Woman Icon’ of the Marketing & Advertising Industry, she was ranked the 14th most influential Marketing & Advertising person by Economic Times.
Sudha has served on various juries like Festival of Media, Asia and Cannes.
Sudha is also a board member on several Group Companies.
Tista Sen started her career with Whitelight Production, India’s leading ad film production company. After assisting on over 60 commercials she joined Lowe Lintas as a writer and worked on brands like Johnson & Johnson, Cadbury’s and Unilever.
Tista joined J Walter Thomson and for over 22 years she was involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, SBI Mutual Funds
Tista has been ranked among the 20 most creative people in Asia and worked on campaigns that have won numerous metals at Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for her work on Lost Daughters in 2022.
Over the years, Tista has been on the jury of several global advertising festivals including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 Tista had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes that honours gender diversity in communication.
Tista is co-founder of The Collective, an agency agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. Passionate about story-telling and the power of the written word, Tista is the only Indian to be published in the Modern Love Column of the New York Times.
Tista recently founded Ladyfinger, an agency that talks to women specifically on issues they can relate too and has worked with brands to adopt an insightful communication model.
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.
For more details on The Abby Awards, visit https://abbyawards.com/