Burson Announces Multiple Key Appointments for its Asia-Pacific Division
Burson, the global communications company designed to create value for clients through reputation, has announced the first round of regional leader appointments in Asia-Pacific.
The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation (in addition to her role as CEO for Burson Indonesia), Joe Peng as APAC and Greater China head of digital and intelligence, Douglas Dew as APAC head of corporate and public affairs, and Michael Rhydderch as APAC head of sustainability.
Burson offers expertise in a wide range of practices, services, and industries, including corporate and public affairs, consumer and brand, ESG and sustainability, technology, financial communications, health and wellness, and energy and industrials. Burson has 18 offices around Asia-Pacific.
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Speaking about the appointments, HS Chung, North APAC CEO, Burson, said, “Our offering in Asia is designed to provide clients innovative solutions at scale, across services, sectors, and stakeholders. With a comprehensive understanding of the opportunities and challenges businesses face today, and decades of experience in the region, we are confident that our leaders will drive immense value creation for our people, our clients, and our business.”
Meanwhile, Adrian Warr, who will become South APAC CEO of Burson on September 16, said, “Built with the combination of unmatched talent, technology, and technique, our full-service capabilities focus on redefining reputation as a competitive advantage. Our regional hubs will integrate industry insights, cut-through creativity and AI-driven intelligence across teams, geographies and practices, offering clients a seamless Burson experience.”
This follows the recent announcement of Burson’s merger with WPP’s BCW and Hill & Knowlton, as well as the strategic additions to its leadership team for Asia-Pacific, with the goal of strengthening its position and competencies in the area.
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Dentsu to expand CXM business across SEA with latest leadership appointments
Global marketing and advertising agency dentsu has recently announced the appointments of Sanchit Mendiratta as chief growth officer, SEA and managing director of CXM at dentsu Singapore.
Concurrently, Trishe Goh has been promoted to senior director of Growth, Merkle.
Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.
Through its data-driven CXM agency, Merkle, dentsu’s Southeast Asia cluster will serve as a centre of excellence for analytics, customer data management, as well as customer experience and commerce for the network’s clients in the region.
Speaking on their appointments, Mendiratta and Goh jointly commented,
“Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy. We have local teams that keep a close pulse on the ground, and bring a strong understanding of the dynamics of each market in shaping transformative experiences that work for the right audiences.”
they added,
“But more importantly, our end-to-end integrated solutions seamlessly marries the best of creative, media, and CX to deliver winning strategies for our clients in an increasingly competitive consumer landscape. We look forward to helping more brands win in the era of Southeast Asia,”
Commenting as well, Sanjay Bhasin, CEO, dentsu, Southeast Asia, said,
“With our proven track record in delivering data-driven customer experience transformation and our hyper pulse on consumer behaviours on the ground, we are excited to reimagine the customer experience with brands who are ready for this journey. I am confident that Sanchit and Trishe will propel our growth in this segment across the cluster.”
Meanwhile, Chun Yin Mak, president, CXM, dentsu APAC, mentioned,
“As incomes and consumption rise across Southeast Asia, consumer demographics will diversify as the competition for their time and attention intensifies. This is where we can help brands win with agility, technology, data, and experience. We have been at the forefront of driving innovation and transformation in customer experience around the world, and now, Sanchit and Trishe are well-placed to further grow our presence with our clients in Southeast Asia.”
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GumGum named Niall Hogan as general manager for JAPAC
Singapore – GumGum, the contextual-first global digital advertising platform, has appointed Niall Hogan as general manager for JAPAC (Japan, Australia, and Asia Pacific), effective immediately.
In this new position, Hogan will lead GumGum’s media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan’s main objective will be to increase income while maintaining GumGum’s standing as a provider of innovative, and contextual advertising solutions.
Hogan was tasked with positioning GumGum as a reliable partner for agencies and advertisers in the face of growing privacy concerns and governmental laws, all while focusing on managing the constantly changing digital landscape. His objectives include making GumGum the premier media choice in JAPAC and showcasing The Mindset PlatformTM as the company’s offering for contextual, creative, and attention media buys.
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Hogan will work closely with regional leaders in Japan, Australia, and Southeast Asia to strengthen GumGum’s position as a contextual media partner for advertisers and agencies.
Having founded and grown four different media and digital businesses on two continents, Hogan brings his expertise to GumGum. He was essential to the creation and growth of essential Ad Science (IAS) in the UK and then in Southeast Asia, having been the company’s first non-US hire. Hogan most recently held the position of first APAC employee at Ogury, helping to develop the business as one of the area’s providers of privacy-first solutions.
Commenting about his appointment, Hogan expressed,
“I’m thrilled to join GumGum and lead its JAPAC operations during such a transformative period in the digital advertising landscape. As the industry continues to evolve rapidly, I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain. By harnessing the power of GumGum’s innovative Mindset Platform, we are committed to delivering unparalleled results and insights. Together with our talented team, we aim to shape the future of contextual-first advertising, where relevance and engagement co-exist with privacy and consumer trust.”
Meanwhile, Sorrel Osborne, head of media, APAC, at GumGum, said,
“We are excited to welcome Niall to the GumGum family. With his wealth of experience and proven track record in spearheading successful ventures across diverse markets, we are confident that Niall will play a pivotal role in driving our expansion efforts in the rapidly evolving Asia-Pacific region. His strategic vision and leadership will undoubtedly strengthen our position as the leading contextual and attention measurement platform, delivering exceptional value to both our clients and partners.”
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TRANSEARCH India hires Samiron Ghoshal as Senior Technology Partner
India, 27th May 2024: TRANSEARCH India, the preeminent Global Executive Search and leadership consulting organization with an illustrious/noteworthy 20-year legacy in India, has appointed Samiron Ghoshal as Senior Partner for Technology Business. This strategic hire strengthens TRANSEARCH India’s commitment to delivering exceptional leadership solutions in the technology, digital, and consulting sectors.
Samiron Ghoshal, currently located in Delhi, brings over 30 years of global leadership experience in the Technology & Consulting industry. His impressive career includes senior roles such as Managing Partner for IBM South Asia, Partner at Ernst & Young, Vice President at Wipro, and leadership positions at SAP, Rockwell Automation, and Tata Steel.
Prior to joining TRANSEARCH India, Samiron served as a Global Partner for Technology and Professional Services at an International Search Firm. His extensive network and industry insights will be invaluable in his new role, where he will focus on identifying top C-Suite and senior talent for clients in the technology Sector.
TRANSEARCH India commands a formidable presence in key metropolitan hubs including Delhi, Mumbai, and Bangalore. The firm boasts a distinguished roster of 13 vertical heads, each renowned for their profound expertise across diverse industry domains such as BFSI, Technology, Education, Consumer Goods, Automation, and Real Estate, to name a few.
With the addition of Samiron Ghoshal to the team, TRANSEARCH India is committed to driving even greater excellence and delivering unparalleled support to their network of clients.
LinkedIn: Samiron Ghoshal
About TRANSEARCH
TRANSEARCH India is part of TRANSEARCH International, a leading global executive search organization, headquartered in Europe. Globally TRANSEARCH has over 60 offices in 40 countries. TRANSEARCH India, established in 2004, is among the largest executive search firms in the country, renowned in the industry for its thought leadership and as a trusted advisor. TRANSEARCH India has a team of over 80 professionals, led by 15 partners, across three offices in New Delhi, Mumbai, and Bangalore. Specializing in Retained Executive Search and Leadership Consulting, the firm offers a unique value proposition to clients, underpinned by a distinctive approach and domain expertise in various industries and functions. As a global member of the Association of Executive Search Consultants (AESC), TRANSEARCH India upholds rigorous ethical standards.
For more information, please visit the TRANSEARCH India website https://transearchindia.com/
Mindshare ropes in Vinish Mathews as Chief Strategy Officer
24 May 2024, Mumbai: Mindshare, the media services company that is part of GroupM and WPP, today announced the appointment of Vinish Mathews as the new Chief Strategy Officer. Vinish will be responsible for providing strategic insight, driving innovation, and delivering growth for teams and businesses.
Vinish, a valuable member of Mindshare for 12 years, previously served as Managing Director for Mindshare China and led Unilever India’s Personal Care portfolio at Mindshare Fulcrum. His projects have won over 100 global awards, including at Emvies, the Festival of Media, MMA Smarties, and Cannes. Before this stint, Vinish was part of EssenceMediacom where he handled Google and lead integrated media offerings for all of Google’s consumer apps and hardware. Vinish also had Google win multiple awards under his leadership.
With over 20+ years of experience as a media professional, he has successfully led client relationships and teams across dynamic markets like China and India. His expertise spans various sectors, including technology, e-commerce, FMCG, automotive, tourism, and vision care. In his previous roles, Vinish focused on strategic brand management, full-funnel planning, revenue management, and client stewardship, helping brands create immersive consumer connections through media.
Amin Lakhani, CEO of Mindshare – South Asia said,
” Vinish’s addition to the Mindshare Leadership Board will undoubtedly shape our future-focused product offering. We’re certain that the wealth of experience he brings will help deliver exceptional work for our clients. We’re eager to partner with Vinish and accelerate the pace of our continued client successes.”
Vinish Mathews, Chief Strategy Officer Mindshare expressed,
“I look forward to joining the dynamic team at Mindshare. Being part of such a renowned organization and driving innovative strategies to achieve meaningful results is truly inspiring. I’m eager to embark on this journey and contribute to our shared success.”