Anagram Media Labs Secures Influencer Marketing Mandate for inDrive
Anagram Media Labs, a leading 360-degree marketing agency, has been appointed to lead influencer marketing initiatives for inDrive India, a global mobility and urban ride-hailing services platform that is the world’s second most downloaded ride app.
Anagram Media Labs wins influencer marketing mandate for inDrive
Influencer marketing plays a big part in the digital marketing ecosystem of today. Its capacity to draw upon the credibility and trust that influencers have built with their audience makes it an extremely potent instrument. The primary goal of inDrive is to increase its audience’s awareness and esteem in urban India. Following this mandate, Anagram Media will promote fairness and transparency in taxi fares and increase inDrive’s visibility in Delhi, Mumbai, Kolkata, Bangalore, Pune, Chandigarh, and other Tier 2 cities it serves.
Influencer marketing – significant contributor of digital marketing
Through creative use of influencer marketing, this partnership represents a major turning point in inDrive’s marketing strategy, offering improved brand recognition and engagement. This collaboration will further demonstrate Anagram Media’s superiority in innovative advertising. This partnership is expected to yield significant benefits for both inDrive and Anagram Media, demonstrating their capacity to spearhead successful marketing campaigns and bolster their standing as a top marketing firm.
Read more: Lionsgate and Nielsen Bring Nielsen Measurement to the Fast Space
Here’s what they said
Anagram Media Labs founder, Manjul Wadhwa, expressed excitement about the partnership, highlighting the agency’s commitment to building inDrive’s brand affinity and promoting its ethos of honesty. He said,
“We are thrilled to partner with inDrive to enhance their presence in India. For the past four years, we have been instrumental in building inDrive’s marketing efforts in India from the ground up. This mandate is a true testament to our ongoing commitment to supporting inDrive’s growth and marketing success.”
He further added,
“We are thrilled to have Anagram Media’s creativity take our influencer marketing efforts to the next level. Anagram’s experience and professional approach will enhance our presence in the Indian market. We look forward to this collaboration proving fruitful and delivering significant ROI for our future campaigns, as stated in the official statement by inDrive’s marketing team. The statement emphasized inDrive’s commitment to its customers and driver partners. It noted that inDrive is eager to communicate how the brand has always put the consumer first and consistently supported our driver partners. We aim to establish our unique identity with our true reflection in just two words: people driven. We hope this new endeavour replicates that personality in all our messaging. We have recently launched our platform in Bangalore and are committed to expanding our reach across India.”
Read More: Dentsu Creative India promotes Surjo Dutt to CCO of Dentsu Creative Webchutney
