Goafest 2024 | Abby Awards | Leo Burnett Bags the Creative Agency of the Year!
Leo Burnett India has been crowned the most coveted ‘Creative Agency of the Year’ at the ABBY Awards, powered by One Show at Goafest 2024. The agency won 1 Grand Prix, 4 Gold, 11 Silver, 8 Bronze, and 15 Merits, winning with a total tally 24 metals that night. The Grand Prix came for Spotify India’s ‘Feel the Music with Shankar – Ehsaan – Loy in the Audio, Visual, TV, Cinema, Digital, OTT Below 1 minute category. The four gold wins came for Oreo India’s ‘Say it with Oreo’, Lay’s ‘The Smart Farm’, Lay’s India’s ‘The Biochar Project’ and P&G Shiksha’s ‘Bridging The Invisible Gap’ campaigns. The agency raced to victory with a total of 157 points.
VML finished the night with 20 metals, including 2 Gold, 3 Silver, 15 Bronze and 11 Merits to their name. Both the golds came for The Times of India’s ‘#UNPLASTICINDIA TURTLE OUTDOOR ALARM.’
FCB Group India came in third with 13 metals including 2 Gold, 3 Silver, 8 Bronze, and 6 Merits in the bag. Crayons Advertising finished fourth with 2 Gold, 1 Silver, and 2 Bronze metals, making the total tally to 5 metals. The two golds came for Crayons Advertising’s ‘Creatively Independent’ campaign under the Still Digital category.
Mullenlowe Lintas Group completed the top 5 list, with 4 Silvers, 1 Bronze, and 1 Merit to its name.
famous innovations was the other agency that bagged the second Grand Prix for Mumbai Police’s “Blockbuster Excuses.’ The agency also won 1 Gold, 1 Bronze and 1 Merit. The gold came for Roche’s ‘Stickers that turned SMA patients into criminals’
The third Grand Prix was awarded to Maitri Advertising Works for Netflix’s ‘Sex Education Shakeela’s Driving School.’ The agency also won 1 Bronze under the Branded Content & Entertainment category.
Video Craft of the Year
Good Morning Films won the Video Craft of the Year title with 2 Gold, 2 Silver, 4 Bronze and 4 Merits in their bag making the total tally of 8 metals. Both the Gold wins came for Pulsar’s ‘Riderless’ campaign.
Vanilla Films (2 Silver, 4 Bronze, and 1 Merit), Chrome Pictures (2 Silver, 4 Bronze and 1 Merit), Kulfi Collective (2 Silver, and 2 Bronze) and Kali Collective India (1 Silver, 1 Bronze, and 1 Merit) completed the top 5 list.
Health Specialist of the Year
The ABBYs introduced a new category of awards, called the Health Specialist category. Havas Worldwide India took home the novelle category with 2 Silver, 1 Bronze and 4 Merits to its name. Mullenlowe Lintas Group (1 Silver and 1 Bronze) came in second with a total of 2 metals.
L&K Saatchi & Saatchi won 1 Gold in the category for Vicks Cough Drops’ ‘Vicks Khol India Bol Anthem.’ McCann Worldgroup India took home the second Gold of the night for the Specialist Health category for the Britannia Good Day’s ‘The Cleft Cookie.’ The final gold for the category was won by tghtr for Harpic India’s ‘Harpic Loocator #BeFreeToPee.’
Brand Activation and Promotion Specialist of the Year
Leo Burnett India was on a winning spree this evening, taking home the Brand Activation and Promotion Specialist, with 1 Silver, 3 Bronze and 4 Merits to its name, coming to a total tally of 4 Metals.
ABP Pvt Ltd. (1 Silver), FCB Group India (1 Silver and 1 Merit), famous innovations, Social Panga – Higa Digital pvt ltd., and tgthr (1 Merit each) were the other nominations in the category.
Branded Content & Entertainment Specialist of the Year
Ending on a high note, Leo Burnett India took home the Branded Content & Entertainment Specialist of the Year, with 1 Gold, and 3 Bronze to its name. The 1 Gold came for Gatorade’s ‘Gatorade Turf Finder powered by Google Maps.’
Digitas finished second with 1 Silver, 1 Bronze, and 1 Merit. MTCH India Services Private Limited bagged the second gold in the category for Tinder’s ‘Kho Gaye Hum Kaha x Tinder’ campaign. Schbang scored the third gold for Happydent India’s ‘Sign to Smile Campaign.’ Social Panga – Higa Digital Pvt Ltd. finished the top 5 list for the category.
White Rivers Media won the last gold metal for this category for Astral Foundation’s ‘Daughters of Piplantri’, concluding the awards for the night.
Day 3 of Goafest saw a total of 3 Grand Prix, 35 Gold, 52 Silver, 123 Bronze Metals and 5 Specialists were awarded. Additionally 143 Merits were also acknowledged on Day 3 of the ABBY Awards at Goafest 2024.
