New Delhi, 24th September 2025: Sujata Appliances, a leading name in durable and high-performance kitchen solutions, has appointed Vishal Gupta as Head – BTL & Trade Marketing for its Appliances Division.
In this role, Gupta will lead BTL and trade marketing strategies for Sujata’s iconic mixer-grinder portfolio, along with its growing range of premium small domestic appliances, including hand blenders, breakfast appliances, and irons. His mandate includes strengthening trade networks, enhancing on-ground visibility, and driving deeper consumer engagement. An expert in ATL as well, Gupta brings a holistic marketing approach that will further reinforce the company’s brand presence and consumer connect.
With a career spanning over 19 years, Vishal Gupta brings extensive expertise across the consumer durables, liquor, FMCG, healthcare, and building product sectors. He has successfully delivered growth by building innovative trade campaigns, fostering brand loyalty, and leading digital transformation initiatives.
His professional journey includes senior leadership roles at Kent RO Systems, HSIL (Hindware), and Lintas, where he contributed to shaping brand strategies, expanding trade channels, and driving impactful campaigns. He has also been instrumental in founding the digital health platform GCC+, reflecting his ability to blend innovation with strategic execution.
An alumnus of IIM Kolkata and MICA Ahmedabad, Vishal brings a strong academic foundation coupled with hands-on experience, making him well-positioned to drive Sujata Appliances’ ambitious growth plans.
